Project: Fleet advertising wraps
Location: Middle Tennessee
Client: Ed’s Supply Company
After a rebranding project earlier this year, Ed’s Supply Company needed to update their service vehicles with their new look. Our friends at Action Air in Clarksville referred them to us to assist with the transformation. They wanted to use their new circular logo design and their brand colors, including a very specific shade of green, to design an advertising wrap for their fleet.
Ed’s Supply Company has been around for more than 50 years. The business, founded by Ed Kennedy, started in Nashville and has expanded to all corners of Tennessee, as well as Georgia and Arkansas. The company uses box trucks, F-Series trucks, semi-trailers and more to service their customers. They needed a design that could be adapted to all of their business vehicles.
We created the design using the circular logo, contact information (including social media), services offered, and the Ed’s tag line. The design is versatile and can be adjusted to fit any vehicle they bring in. We also designed cut vinyl decals for various areas on the sides and cabs of the trucks.
The new design for Ed’s Supply Company, using the logo from their rebranding project. Notice the striking green color?
As we schedule the vehicles, we prepare the print files to fit the measurements and style of the particular truck. We digitally print the design on premium vinyl with a protective UV laminate.
The photos below (and the one above!) show a selection of trucks we already have wrapped for Ed’s. You can see the extra touch of green on the cabs of the trucks. We customize each design to the specific lines and curves of each cab. Using knifeless tape, we cut the vinyl to make sure the lines are clean and precise.
Here is a view of another 28′ box truck we wrapped for Ed’s Supply Company.
What a difference a rebranding project can make! This photo shows the before (old branding) for Ed’s and the new (updated) wrap we did on the same 16′ Isuzu box truck.
The cab on this Ford F-450 has custom cut vinyl graphics and cut decals. Although we only had the cab to work with, fleet advertising ties this truck and all of the other vehicles together.
Advertising wraps generate at least 30,000 advertising impressions every single day. If you have a fleet, just think how quickly you can build brand recognition by just having your business vehicles out on the road! Fleet advertising, with wraps or cut vinyl graphics, offer non-stop advertising for any brand. If you want to learn more about advertising wraps and custom graphics, contact us today at 615-595-6564 or send us an email.
