Project: Cut vinyl graphics on a custom trailer and company truck
Location: Franklin, Tennessee
Client: SMOOTHISFAST
Over the summer, we received an inquiry from our website, regarding trailer graphics for SMOOTHISFAST. They had completed a rebranding project and wanted to add cut vinyl graphics of their company logo onto their custom trailer – better known as the SMOOTHISFAST (SIF) Mobile Command.
In the words of SIF, they are an after-action apparel company that provides quality gear for those who desire to look smooth while making things happen. Beyond just the apparel, they also feature people who embrace the three pillars of their company: Courage, Adrenaline and Passion.
We received their logo and hand-drawn images of the look that they wanted for their trailer. From those, we created a proof – and then print files – for the cut vinyl graphics for all four sides of the Mobile Command.
The photo above shows the hand-drawn image of the trailer (left) and the trailer with the cut graphics (right). We had to make a few adjustments to the size and layout, but the overall design remained the same. (We thought the addition of the double helix brandmark was a nice touch!)
In the process of working on the trailer, SIF asked if we could include their Ford F-350 into the project. They were on a tight schedule so we couldn’t wrap the entire truck; however, we came up with an alternative that they loved. We added black cut vinyl lettering and the SIF wordmark to the sides of the truck. We also wrapped the tailgate and hood of the truck in black to begin the transformation.
Hooked up and ready to go! The black and white brand colors really stand out on the alternate truck and trailer colors.
As a surprise, we added special emblems to the front and back of the truck to really make the SIF logo stand out. They loved the added touch.
The cut vinyl graphics are just the beginning of an even bigger project that SIF has in the works. In the near future, we are scheduled to fully wrap the F-350 in black so it matches the custom trailer. We think it looks great either way!
Mobile advertising, with wraps or cut vinyl graphics, offer non-stop advertising for any brand. If you want to learn more about advertising wraps and custom graphics, contact us today at 615-595-6564 or send us an email.
