Project: Partial advertising wraps for two semi trailers
Location: Nashville, Tennessee
Client: The Christie Cookie Co.
The Christie Cookie Co. has called Nashville home for more than thirty years. They had two white semi trailers (with no advertising on them) that they use to transport their delicious creations. After a recent rebranding project, Christie Cookie worked with a design firm to create artwork for a full coverage wrap for the trailers. To work with their advertising budget, we took the design and created a partial advertising wrap for them.
The Christie Cookie Co. offers a selection of tasty cookie creations that you can order for yourself or kindly send to your friends, loved ones and acquaintances. (They make wonderful holiday gifts!) They make their cookies here in Nashville and use only the best, premium ingredients. Their company brand colors are fittingly inspired by the all natural ingredients and kitchen tools that they use (i.e. egg yolks, brown sugar, chocolate chips and wooden spoons). Hungry yet?
The photo above offers a ‘before’ and ‘after’ look at the semi trailer we wrapped at our location in Franklin, Tennessee. We wrapped the other trailer with an identical design at a warehouse in Nashville.
Our shop is large and can fit many vehicles, but a semi trailer is just a little too big. That didn’t stop our team! We worked on the trailer in our parking lot and, thankfully, had beautiful weather with bright blue skies.
The trailer at our shop had some pre-existing graphics that needed to be removed before we could apply the partial advertising wrap to it. Once they were removed, we cleaned the trailer and began the installation. The new graphics make such a huge difference!
As you can see in the photos above, we wrapped a portion of the sides of the trailer and the entire back in the new custom design. The bold colors (reminiscent of baking cookies) really pop when placed next to the white background of the trailer.
We also used cut vinyl on the trailer to add the company name. Although the large letters have a cut edge of white vinyl around them, they perfectly blend into the original white color of the trailer.
Advertising wraps, either full or partial coverage, offer non-stop advertising for any brand. Mobile advertising provides the most cost effective method for brand awareness, and it only requires a driver…usually! Even in a parking space, the vehicle still does the job, getting the word out.
If you want to learn more about advertising wraps, contact us today at 615-595-6564 or send us an email. We would love to answer all of your questions!
