Your brand isn’t a tagline. It’s also not an image, your company name, or the promotional materials you produce. Your brand is your reputation. It’s what people say about you when you’re not there. Every promotional or advertising media you produce should be an expression of what you would like your brand to be. Creating a logo is about more than creating something artistic: it’s about communication. Your logo is an opportunity to communicate whatever you want to about your company to the world. It’s imperative to use a professional graphic designer when developing your new logo because, in addition to having tons of design resources, they have years of experience creating communicative brand identities for companies. [caption id="attachment_839" align="aligncenter" width="300"] This is an example of logo design proofs from one of our in-house graphic designers[/caption] Professional graphic designers know that a great logo is simple, unique, easy to remember, and instantly recognizable. It’s a way to provide a visual association for customers to easily recognize your product and marketing materials. Think of golden arches, a black swoosh, and a red bull’s-eye. You immediately know that anything with these symbols on it is representing McDonald’s, Nike, and Target. Utilizing a professional logo designer allows you to create a similarly effective logo and prevents you from hurting your image with an amateurish, clip art, or pixelated design. Having a custom logo that is designed to represent your company’s name and mission allows you to easily brand and market yourself by putting your logo on all of your promotional material and building signage. If you think of your brand image as a cheeseburger (and why wouldn’t you?), then your logo is the bun that holds everything else together. Let us give your cheeseburger a better bun. Contact us today to speak to a graphic designer and get a custom quote on your logo development project!