Fleet graphics, if utilized correctly, can become an untold resource for advertising and influence in the community. The more vehicles in your fleet that have graphics, the better chance someone is going to see one and seek you out! An additional perk of fleet graphics is their extremely low cost per thousand impressions when compared to other means of advertising such as magazines ads and TV commercials.
There are a couple things to keep in mind with fleet graphics to maximize their impact on the public. Ask yourself, what is the intended message you want to communicate with the fleet graphics? What text should you include to portray what you want in the simplest way possible? Where will the car be driven – more rural areas or busy cities? Make sure the sign company in charge of designing the fleet wraps and installation understand your objectives and intentions.
There are also many things to avoid when it comes to fleet graphics. Just because one company is cheaper than another doesn’t mean the quality is the same! Watch out for inferior prints (faded colors, blurred pictures) and poor installation. Another thing that’s also a good thing to keep in mind when selecting vehicles for your fleet is ensuring they have good paint. Chipped or peeling paint won’t allow vinyl to properly adhere to the vehicle’s surface.
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