Car wraps has proven to be a very effective form of advertising as they transform a plain vehicle into a moving billboard! In order the maximize their influence in the community, a good design is necessary. Following these 4 simple tips can hone your design for maximum effectiveness!
Target Influence – Keep your target audience in mind when designing your car wrap. Are pictures necessary to communicate its intended message? How much information should be included? How big should the text be?
Get Advice – Sometimes a quick glance from someone unfamiliar with how car wraps and designing work can be a great “test” for the effectiveness of the car. Can the intended message of the car wrap easily be communicated to the public?
Simple – Most people only have a quick glance at your car as they drive by so making sure the most important information is up front and easy to read. A car wrap that has too much information can actually be ineffective and eventually prove to be a waste of both money and potential!
Matching Design with Car – Different cars have different contours and it’s imperative we keep this in mind as we create the car wrap design so that a logo or text isn’t distorted around the curves. Some smaller cars simply don’t have enough body surface to effectively advertise so the design needs to be tampered with until it fits the given car!
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