Advertising is essential for smaller business to expand and succeed! Transforming ordinary cars into mobile billboards can be a powerful medium for getting your company’s name out there and being seen! Here are a couple things we like to keep in mind when designing a vehicle wrap to maximize the vehicle’s surface space.
Accuracy – A picture on the computer can look completely different when printed out and installed on a car because of the car’s contours and features such as molding, mirrors, doors and door handles. Planning ahead to ensure that the pictures on the wrap aren’t distorted is a excellent idea to ensure accuracy and maximum customer satisfaction!
Brand – A vehicle wrap should clearly communicate the company it’s advertising and branding. We take every aspect into consideration when designing the vinyl graphics. We try and include as much detail into our wraps as possible without looking “busy”.
Text Minimalism – Keeping in mind that most potential clients or customers are only going to get a 2-3 second glance at your vehicle’s wrap so it’s essential that the key components are highlighted in the wrap and that the smaller, less important, details don’t drown out the “juice” of the graphics.
Impact – The whole reason why wrapping vehicles is so effective is because you “drive” your company straight into the heart of the public – your potential customers and clients. You WILL get noticed wherever you go, but it’s important you get noticed for all the right reasons. The message, service or product you offer or want to get across to others through your wrap needs to be able to communicate them in a simple, yet effective way.
Simplicity in Design – Most of the times less simply is more with vehicle wraps and graphics. Stray away from cluttered designs that contain too much information to be able to decipher quickly. Simplicity is your friend!
Have any more questions regarding vehicle wraps and graphics? Feel free to visit our website!
