When marketers think trade show booths, they usually think big; which can discourage smaller business owners due to cost. Trade shows are one of, if not the best place for companies to get the best ROI (return on investment). Think of a trade show as a place where everyone who is interested in your product is in one place, searching for it. You really don't have to target them, or funnel traffic; just sell your product or service. It's a great direct to market approach, and having a presence there will make a big difference in sales. Putting together an affordable booth is easier than ever with the options that are made available now. The pop-up booth has become one of the most popular items among small businesses, as it is easily put up and broken down, ships or is transported easier since it's built with lighter weight materials, and the fabric the graphics are printed on can easily be fastened to the pop-up frame in minutes. If desired, a quick case-to-counter solution can be added to the booth. Essentially, it's a hard case for the booth to be transported in, and once unloaded, you can cap the case, slip on the fabric printed cover, and have a matching counter to display goods, pamphlets, fliers or business cards. Fully modular, easy to use, and affordable. [caption id="attachment_340" align="aligncenter" width="248" caption="Fabric pop-up display with case-to-counter hard case and cover"][/caption] Having a presence at a trade show rather than just attending is a smart move. Putting your company and it's services/products in direct view of potential business, be it business to business, or direct to consumer is half the battle of marketing; so taking advantage of such a saturated market with it's consumers in one place is a gold mine of future leads. Look bigger, present better, push sales while sourcing a cost effective fabric pop-up booth display. Contact 12-Point SignWorks for a free estimate on your next trade show booth!