Approaching a custom vehicle wrap design takes the right amount of information, design capability, and knowledge of functionality in the wrap design field. Most companies are aware of the positive impact that vehicle wraps have on their marketing, but most are usually unsure where to begin with design. We recommend the client takes some time and gather some pictures of wraps they like, while informing us of a budget they would like to stay within. Budgeting is a very integral part of your wrap project; it sets the tone for expectations, and helps determine whether you want a full, half, partial, or custom wrap. Gathering colors, logos, and as much supplied artwork helps designers formulate a solid base idea to create the optimal look for your wrap. [caption id="attachment_290" align="aligncenter" width="300" caption="Custom Car Wrap Design"][/caption] When starting the actual design for the wrap, your canvas( in this case, your vehicle) is the most important part. The size, panels, contours, windows, etc. all play an integral part in how the wrap will look. Finding ample real estate to place logos and information can be tricky; so prioritizing what you want the vehicle to say is very important. One other item to keep in mind is that designing a car wrap is a 3 dimensional project. It’s a different perspective than designing for a magazine ad, or web layout. The wrap has to have functionality for application purposes, and information has to flow and be legible in the locations they are displayed. [caption id="attachment_293" align="aligncenter" width="300" caption="Custom Car Wrap Design"][/caption] There are many ways companies approach the design process. At 12-Point SignWorks, we offer a few plans of attack, but our recommendation to most is to start with a design study. We begin by offering a