Window signs and graphics can be an effective part of your overall commercial signage strategy. Window signage takes “window shopping” to a new level by providing the surface area for custom murals and business signs that will communicate your brand and message to both pedestrians and vehicle occupants.
Depending upon the requirements of sign-related zoning ordinance in your city, storefront windows can be considered in the available allowance for commercial signage.
- If the window graphics are a true “sign” advertising a brand or communicating a product, a business, or some sales offer, you will find in some municipalities that window signs are restricted to a percentage of the window area.
- If the window graphics are more like a mural, then there might not be restrictions on the percentage of window area that can be used for the graphics.
- Some cities require that the window signs be on the inside surface of the glass.
- Window graphics can be made from opaque, solid color cut vinyl to create lettering and logo designs. This type of sign can also be fabricated using large format printing to create full color digitally printed vinyl, whether solid vinyl or perforated for one-way viewing. With the right combination of sign materials, each of these types of window signs can be used on the outside or on the inside window surface.
- To offset the differences in thermal expansion between glass and the vinyl materials used for window signs, it’s helpful to leave some space around the window graphics to allow the glass to “breathe” (expand/contract with temperature changes)
Signage ordinance in the Franklin and Brentwood, Tennessee areas typically restrict window signs to 25-30% of the window area. This area might be restricted further depending upon the commercial district and depending upon commercial signage used elsewhere on the building. Window graphics in these cities need to be on the inside surface of the glass, and unique materials are available to create window signs that allow one-way viewing.
12-Point SignWorks serves the signage needs of businesses and organizations in the Franklin, Brentwood, and Nashville TN area. We provide custom indoor business signs as well as outdoor signage.
Contact us today to discuss how the use of window signage can help communicate your marketing message and branding! 615-595-6564
