Sales training for financial advisors may seem like a strange concept. But the truth is, every businessperson needs a strong sales background. Financial advisors sell clients on the healthy futures of themselves and their families. They offer a variety of services and that they can upsell based on their clients’ needs.
If you in need of sales training for your financial advisor business, don’t hesitate to contact Miguel Marquez at 915-588-2962 or mmarquez@focalpointcoaching.com. I am a certified Focal Point Business and Executive Coach working with all types of companies. I can give your El Paso, TX business the tools it needs to grow.
Get Rid of Stigmas
When many people hear the word, ‘sales’ they think ‘scam’. As a businessperson, you may not want to think of yourself as a salesperson. But sales are necessary for business growth. It’s vital to build up your selling skills if you want to keep expanding.
Here’s what selling as a financial advisor entails.
Prospecting
Prospecting involves identifying potential clients and engaging them. This can be done through a variety of platforms including email, direct mail, social media, cold calling and attending networking meetings. The idea is to maintain contact with your prospect to get them to schedule a consultation appointment.
Building Your Brand
A financial advisor doesn’t need to concentrate as heavily on building a brand as compared to a retailer or a food or clothing company, but they need to keep themselves visible to attract clients. One way to do this is to start a podcast or blog and to stay active on social media. They can also leverage other people’s platforms by making podcasting and guest-blogging appearances.
Customize Your Approach
As a financial advisor, you probably have a virtual warehouse of strategies when it comes to building wealth and reducing debt. But you don’t want to start a pitch throwing a bunch of ideas at the wall and seeing what sticks.
Instead, familiarize yourself with your prospect to determine the issues they are likely to be facing. Then create a pitch you feel is best suited to their needs.
Think About Targeting a Niche
There are plenty of financial advisors out there. So how can you stand out from the competition? Targeting a niche may be your best strategy.
You may decide you want to be a financial advisor for retail companies, athletes, lawyers, retirees… and the list goes on. Once you establish yourself in your niche, you can become the go-to advisor people seek out when they require your specific services.
Develop Your Listening Skills
Many sales strategies involve coming on strong and letting people know what their business can offer in a little time as possible. But what these strategies don’t involve is listening. Salespeople don’t always pay attention to what prospects have to say so they miss out on what they want and fail to pick up on their reactions.
Listening to potential clients can go miles in helping you develop a customized strategy and developing your sales skills.
Sales Training for Financial Advisors in El Paso, TX
If you are interested in improving your financial advisor training skills, contact me, Miguel Marquez at 915-588-2962 or mmarquez@focalpointcoaching.com. I will help you get to the next level in your career. I will use my skills as a business and executive coach to help your El Paso, TX company grow.
