Floor Graphics are a cost effective method of helping to increase foot traffic into your store, as well as increasing sales. They can be used for wayfinding, to supplement other signs and branding to provide a complete advertising package, as well as inform customers about new products, sales or other promotions.
Increase Product Sales
Retail Floor Graphics and Floor Ads
in stores have been shown to increase retail product sales 25% – 30%. As an example, let’s suppose that you are in the grocery store and walk down the freezer aisle. A floor Graphic displays a delicious ice cream treat; creamy, sweet;, Its even your favorite flavor. Instantly, you remember how much you enjoy eating that flavor ice cream and are compelled to buy the same treat you saw on the floor graphic only seconds ago.
Research has shown that Floor Graphics can:
- Drive sales of featured products up by 15 to 20%.
- Cause consumers who pausefor at least eight seconds in front of a featured product to jump by as much as 280%.
- Influence over 11% of shoppers who purchased from the retail store to buy brands of product that they had not purchased during the previous six months.
- Increase the total number of shoppers who stopped in the retail store by 180%.
Expand Marketing Possibilities
Along with point-of-purchase displays, in-store 
banners and event promotion materials, floor graphics help to fulfill much of the retail industry’s marketing needs. Floor graphics have become an excellent complement to the aforementioned marketing applications, both with their creative uses and strong branding possibilities.
Floor graphics are a wonderful way to utilize typically unused, empty spaces in your retail store cost effectively. It’s human nature to be drawn toward visually pleasing designs. So, if you are looking to improve the foot traffic in your store, why not consider floor graphics to catch the attention of potential customers before they pass on by?
What surfaces can be used for Floor Graphics?
- Inside
- Concrete
- Wood
- Laminate
- Tile
- Carpet…
Outside
-
- Concrete
- Asphalt…
Floor graphics are aesthetically exceptional, sturdy, slip-resistant, and can be installed inside or outside. With custom floor graphics, you can quickly increase your retail business and utilize an available area of your retail store to greatly improve your sales.
