Window graphics are an effective and relatively inexpensive way to promote your brand and advertise to passing customers whether they are on foot, walking down the street or through the local Mall or drivers in slow moving traffic or waiting for lights to change. Window graphics are typically at eye level so an eye popping display can easily grab attention far beyond the usual glass door graphics with company name, logo, website URL and store opening hours.
Benefits of Window Graphics
• Low cost but high value advertising
New businesses will want to promote their brand and clearly advertise what products and services are available.
Existing businesses can reinforce their brand and push new product lines or special offers.
The main goal in retail is to generate interest, curiosity and entice customers to enter the store to find out more and see the merchandise.
• Easy to change
Window graphics have come a long way from the times of the old fashioned paint that had to be applied by a specialist and scraped off when changes were required. Window vinyl’s can be easily changed to keep a window display fresh, up to date and varied. Like a web site, window displays can be updated on a regular basis to keep interest and draw passing customers attention.
• Promote seasonal offers and sales
Greeting card manufacturers have long been the masters of promoting seasonal celebrations and your store front can benefit in the same way. Use window graphics to advertise promotions and sales throughout the year such as:
- New Year
- Valentine’s Day
- Patrick’s Day
- Easter
- Mother’s Day
- Father’s Day
- 4th of July
- Halloween
- Thanksgiving
- Christmas
• No Permits
Permits are generally required to install signage like banners, A Frames and so on outside a store. This involves applying for a permit, paying a fee and obtaining approvals from the municipality, landlord and/or neighbors. If you don’t follow the rules there can be financial consequences.
Window Graphics are usually not bound by these rules but always check local regulations regarding max size, % window covering or whether Window Graphics are considered as part of the total sign area for the store frontage. Your sign company should be able to provide guidance on this.
Written by: Pro Source Signs
