Entering the exhibit hall, setting up the booth as well as supportive signage, and getting ready to shake hands while making connections are the wheels that turn the expo circuit. Buying affordable trade show displays in Danbury CT, lets you prepare for the next event. But there are some myths about this marketing process. Do you know what they are?

1. Using Last Year’s Display is Fine. False!

Just like fine fashions, trade show displays go out of style. If last year’s hot trend involved the use of numerous retractable banner stands instead of a solid backdrop, this year’s trend is probably the exact opposite. Remember also that expos frequently have a loyal following that consists of members of the local business community. If you represent your company with the same setup again and again, they eventually begin to question your relevance in a quickly moving marketplace.

2. Customizing Trade Show Graphics for Each Show is an Unnecessary Expense. False!

Even if you only attend expos related to home improvements, consider that each event has a slightly different tenor. Some focus primarily on the interior while others combine landscaping and home building in the mix. To appeal to your targeted audience, you need to change your graphics with the most likely attendee mix in mind. For example, visitors who are seeking inspiration for building their dream home will respond better to your wood floor and tile booth if you appeal to this aspect of their attendance. When you market at a contractor show, emphasize the durability and practicality of the products instead.

3. Professional Trade Show Displays are Too Expensive. False!

You are probably thinking about the island exhibits you see at the Las Vegas events on television. The typical ten-foot-by-ten-foot booth setup with banner stands, table throws, backdrops, a podium, and other products is actually affordable for the majority of local business owners. And when you invest in a modular setup, you may be able to re-use the hardware (with updated graphics, of course) for a while.

4. Handing out Brochures is Enough. False!

What the trade show attendee walks away with can make the difference between creating a memorable impression and having your material go straight into the recycling bin. Glossy brochures with details are great. However, you want to stand out. While some businesses hand out water bottles or pens, we recommend something a bit more sophisticated. Terming it “the drinkable greeting card,” we suggest giving away etched water or wine glasses.

The Full-service Sign Shop Says to Work with Its Graphic Designer. True!

Customization, branding, and standing out among competitors are the hallmarks of successful trade show displays in Danbury CT. When you discuss your plans with our graphic designers, we can help you put together a booth setup that fits your budget and makes you look like a million bucks without breaking the bank. We help you choose tension fabric displays, assist you with the design of your marketing images, and set you up for success. Call us today to schedule a design consultation!