Located at 2 Pembroke Road, The Cue is an upscale BBQ joint, which recently took over the property that housed the Tavern on 37. Differentiating itself from the competition by not only serving standard barbecued fare but also offering seafood and a Whole 30 menu, the business is already making a splash. When its management team needed experts to handle the design and installation of restaurant road side signs in Danbury CT, its representative contacted our pros at Unlimited Signs, Designs & Graphics.
Branding with a Fitting Road Sign
After consulting with our client, we put together a sign featuring a tall, dark post that reminds a bit of the Old West road signs. It holds a lightbox cabinet, which displays The Cue’s name as well as its logo and tagline. The backdrop borrows the appearance of an old wooden shingle with gradient color changes and grain. When lit from within, it heightens the expectation of an upscale experience by combining rustic design elements with top of the line contemporary signage technology.
Understanding the Importance of a Visible Brand Representation
Standing out among the competition is not just a good idea; it is vital to ensure the continued success of any business. Whether you sell barbecued meat, fix roofs, or assist customers with the purchase of insurance, having your signage be a visible and accurate portrayal of your brand message is ideal.
- Create name recognition. Especially if you are a new member of the business community, it pays when consumers learn your name. Doing so is a snap when you show off your sign via a pylon. Another great way of standing out, quite literally, is by choosing a tall road sign that lights up.
- Foster product knowledge. Consumers need to connect your brand with a product. There have been plenty of times when we have seen a great logo and lettering combination that identified a business, but the signage gave no hints at the product or service the pros provided. Do not make this mistake! Our experts work with you to create a sign that looks great, catches the eye, and lets folks know what your company’s trade is.
- Bring in foot traffic. The urge to make an impulse buy is a powerful motivator for changing course and pulling into the parking lot. By identifying itself as an upscale barbecue eatery, The Cue brings in folks who are tired of the same old fare and want something a little different. You can do likewise with your product or service.
How to Buy Service Provider, Retail, or Restaurant Road Side Signs in Danbury CT
Contact our graphic artists to discuss your signage needs. We can help you with the design of a new sign from scratch or incorporate any images and artwork you already have on file. Whether you envision a box cabinet on a pylon, building signage, a monument marker, or any other type of signage solution that helps your brand message to stand out, we can sketch, manufacture, and install it. Call us today to schedule your design consultation.
