Located at 42 Main Street, Geron Nursing & Respite Care offers skilled in-home nursing care as well as a broad range of professional backing at assisted living facilities, nursing homes, and hospitals. When this company needed to update its signage appearance, the management team opted for post and panel signs for nursing homes in New Milford CT.
Understated Elegance Communicates a Compelling Brand Message
After consulting with our client, we sketched out a post and panel sign that makes an impact because it perfectly matches the structure housing the company. The converted Victorian home with its white boards and carved posts is the ideal backdrop for the white wood beams we used for the sign. Decorated with gold finials, it holds a custom-cut board that features the company’s name, logo, address number, niche explanation, and contact information. By leaving the signage white with only a dark blue imprint of the company’s details, the marker is a strong visual draw and dominates the entryway without overpowering the great looks of the building.
Creating Signage that Suits any Setting
It would be simplistic to assume that any business could make do with traditional exterior signage products such as channel letters or box cabinets. Although it is true that there is a wide variety of companies for which these products are ideal, some business owners have chosen locations where these markers would be out of place. Examples include stores or service establishments doing business out of older, converted homes, storefronts in old parts of town, and locations in covenant-controlled neighborhoods.
For these types of settings, we have found that an alternative approach to signage design is a necessity. Case in point is the selection of materials. A simple wood post and panel sign is a fantastic choice for a venue with traditional appeal. In a more modern setup, we can replace the wood with vinyl or aluminum. Wrought iron sign arms that attach to the façade and display routed or sandblasted HDU (high-density urethane) panels perpendicular to the wall are excellent options as well.
Combining Contemporary Brand Messages with Old-fashioned Charm
We routinely work with municipalities that require corporate signage to fit into narrowly defined criteria governing everything from the size of the product to material options. In some settings, it is also possible for zoning or neighborhood rules to highlight approved design patterns. Our graphic artists understand that the charm of the neighborhoods depends on the strict adherence to these standards.
At the same time, the pros know that the continued success of your business relies on the display of your brand and ad messages. Reconciling the two is not impossible. For example, for the area that favors an old-world approach to building signage, the use of a shingle with one of your corporate colors being the most visible design aspect is an excellent option for branding. Another idea is the use of approved materials for the presentation of an ornate message against a plainer backdrop.
In fact, whether you need post and panel signs for nursing homes in New Milford CT, or want something different that uniquely suits your business as well as the neighborhood, contact our experts to discuss the matter.
