Located at 70 West Street, Fish Window Cleaning offers its services to residential and commercial customers. In addition to making windows of even taller buildings sparkle, the professionals also tackle chandelier cleaning, hard water stain removal, and power washing. When this company needed van lettering and graphics in Danbury, CT, its team contacted the pros at Unlimited Signs, Designs & Graphics.

Turning a Work Van into a Mobile Billboard

The team at Fish Window Cleaning drives a red work van. We designed tall, white letters that present the company’s name. Our installers mounted them to the upper half of the van’s sides. A phone number, using white numerals, provides contact information. When the company’s team now drives this vehicle across town, the advertising message is easy for everyone to see.

Mobile vs. Stationary Billboard Ads

Advertising insiders have come to realize that standard billboards are no longer the top marketing tools that they used to be. As you know, these signs present in varying sizes and frequently target motorist on highways or those exiting via the off-ramps. Renting a billboard for a week or month is costly. Moreover, the company that spends the money is at the mercy of the traffic patterns that the roads attract. If a detour drastically reduces the number of drivers that go past the billboard, it is impossible to target a different demographic with the sign. Mobile billboards, also known as vehicles treated with graphics and lettering packages, work the opposite way. Rather than relying on the traffic that the highway routes past the ad displays, business owners take the vehicles into the neighborhood where their targeted demographics work, live, and play. The advantages of this approach are clear.

• Around the clock advertising. The graphics packages are always “on.” As long as the vehicle is not locked up in a garage, its advertising message does its job.
• Long ad duration. A standard billboard company rents the surface to another business when your money runs out, or you decide not to renew your contract. The typical mobile graphics package lasts about four to seven years.
• No additional costs. Every so often, the billboard ad needs a touchup. Vehicle graphics do not. In fact, the addition of laminates makes it possible to coax great looks out of the vinyl for the duration of the package’s useful life.
• Targeted marketing. As we already said, you choose where you display your ad. There is no guessing and hoping that the traffic driving by a standard billboard will contain at least a few members of your targeted group. Mobile billboard ads go wherever you want consumers to see your branding and marketing messages.

Ordering Van Lettering and Graphics in Danbury, CT, Today

Contact our graphic artists to set up a design consultation. Doing so makes it possible for us to discuss graphics components, lettering placements, and the wording of your marketing message. At that time, we can also talk about extras such as perforated vinyl window covers, full wraps, the addition of social media icons, and similar ad tools. Contact us today to set up your appointment. Save