ACS Underground Solutions has been the go-to firm for engineering professionals for years. Their consultants assist with sewer inspections, utility locating and leak detection. The use of ground-penetrating radar is another service the business provides. When the firm’s management team decided to add vehicle window graphics and lettering in Redding, CT, its representative contacted our specialists for help.

Identifying the Business with Sophisticated Lettering

A niche business that has already built up the reputation that ACS Underground Solutions enjoys does not have to do a lot of marketing. Even so, it makes sense to identify the company when its work vehicle pulls up at a location. After consulting with our client, we designed a window graphics and lettering package that includes the firm’s name and logo as well as its niche explanation. A phone number and website address round out the presentation. The letters consist of white vinyl that we installed to the darkened rear side window. The color contrast is elegant and supports the visibility of the display.

Adding Mobile Marketing to Your Advertising Tools

In addition to your building signage, online marketing presence and hard-copy advertising campaigns you run in targeted neighborhoods, it pays to incorporate mobile marketing into your approach.

• Introduce new demographics to a service or product. Driving your vehicle into new prospective service territories ensures that future customers learn about your brand and name before they receive direct mail ads. Doing so ensures that you already establish yourself in their minds as an authority in the field. There is a good chance that this makes your mailers more welcome.
• Combine brand awareness with product knowledge. If you have already succeeded in building some name recognition among your targeted group of customers, ensure that they know about your goods and services as well. Plenty of clients may recognize a company’s name or logo, but they do not know what the firm does. By displaying a niche explanation along your window graphics and lettering package, you succeed in adding this part to your name recognition.
• Create a need. Before seeing your treated vehicle, a consumer may not have considered the need for professional carpet cleaning (or mobile dog grooming, landscaping, or any other type of service you provide). After seeing your lettering and graphics, which may have included a brief list of reasons why your business fulfills a vital need, the consumer may decide that this need has to be met. Since you created the need, there is a good chance that you also get the call to meet it.

Buying Vehicle Window Graphics and Lettering in Redding, CT

Contact our graphic artists to discuss the design of a lettering and graphics package for your commercial car, truck, or van. If you would like to pair it with vehicle graphics or a wrap, we gladly assist you with these designs, too. For the business that operates a fleet, we can come to your location to treat the vehicles. Adjusting the sizes of the letters is a snap; doing so allows us to create highly visible and easy-to-read messages that appeal to your desired customer base. Contact us today to get started on the design process. Save