How do you wow the client at first glance? Lobby signs for Danbury, CT, offices and storefronts have the power to communicate your marketing and branding messages in such a way that they impress in the process. How do you do it?

Defining Your Signage Goals

What do you want your sign to say? Aside from displaying your company’s name and logo, the combination of materials, mounting styles, and sizing options work together to help form the client’s impression of your business. Possible goals might be the presentation of a display that is unexpected in its complexity or spot on with meeting a customer’s expectations. Each signage design begins with a clear definition of your goals for this particular product.

One-stop Guide for Lobby Signage

With the goal set, now is the time to discuss your design.

• Site survey. Whenever possible, we like to visit the location where you want to have the sign installed. Doing so allows us to get a good feel for the overall interior décor as well as the branding style elements you use in the lobby. The visit also provides us with crucial information about your wall’s makeup, which is instrumental in deciding on the right installation method.
• Communicating your brand. Do you want to be known for out-of-the-box thinking, a no-nonsense approach to doing business or as a thought leader in your niche? This decision influences the use of materials.
• Material selection. A flat-cut metal sign is an excellent option for a law firm, tax accountant or estate planner who commissions a sign with an eye on expressing a long-term approach to the business. An artistic appearance is ideal for the company that champions innovation. We recommend the use of acrylic, vinyl and metal in the same the sign. Unusual materials appeal to firms that seek to differentiate themselves from others in the same niche. Think about the use of bamboo, wall murals or vinyl collages.
• Installation choices. Standoffs or airplane cables? Perhaps you like the idea of having dimensional letters mounted directly to the wall. Then again, you may consider the use of a hanging sign that catches the visitor to your location off guard.
• Secondary signage options. It is a common misconception that the lobby sign undertakes any brand communication all by itself. This notion is simply not true. In fact, experienced management teams have begun to order lobby signs in conjunction with office markers that continue with the color scheme, font display or artistic presentation of the primary product.

Putting in Your Order

Once we finish the design process, we present you with proofs that allow you to see your lobby sign through the eyes of a first-time client who visits your business. We proceed with the manufacturing process when you are satisfied with the look. Installing lobby signs in Danbury, CT, is as simple as setting up an appointment with your office that is convenient for your employees. Contact us today to learn more about the customization options for your signage as well as the speed with which we can turn around your order.