Customers in search of thin stone veneer know that
Delgado Stone is the contractor to call. Dealing in one-inch and conventional three-inch to five-inch veneers, the business handles mosaics, façade strips, and ledge designs for retaining walls. When the company wanted to upgrade the appeal of its mobile marketing, its management team contacted our signage experts for assistance.
Vehicle Graphics for Contractors in Brookfield, CT

There are more than 1,000 listings for contractors in the Brookfield Yellow Pages. Although many of them have specialized fields, the consumer would first go to this list when searching for someone in the niche. The level of competition makes it clear that contractors in the city have to stand out. To turn your name into a household name requires a variety of marketing approaches, one of which is the
treatment of a vehicle with graphics.
Delgado Stone uses a black van for its business. By placing the company’s name and tagline on the sides and back, and adding a website address for easy contact, the business succeeds in becoming a familiar name. Adding the colorful graphic of our planet breaks up the white print on a black background scheme and adds an attention-getting splash of color. Also, the globe generates interest in the nature of the business. In this manner, Delgado now stands apart from its competition and brands the business whenever the van is on the road.
Piquing the Consumer’s Interest
Of course, it is not enough to simply
drive around with a vehicle that sports your name on its side. You want to pique the interest of prospective customers. When motorists or pedestrians see your treated car in traffic, what is it that makes them do a double-take? What are the style elements that create a memorable impression of your business?
- Color combinations. Companies that use unusual color combinations stand out. The same applies for those that select bold colors as opposed to pastels. The white on black contrast is one of the severest contrasts possible, which makes it highly visible and memorable. Adding a splash of color offers the combination that makes it stand out.
- Lettering details. How much information should you provide? Offer too much, and the customer has no incentive to visit your website or look you up on Facebook. When you give just enough to make the shopper curious, you have the opportunity to sell the consumer on your product via your website.
- Graphics. Niche-specific graphics allow for a quick identification of the type of business you are in. Do not make it hard on consumers to guess your primary niche. In fact, when you operate a company that provides services, which are ancillary to the main business, highlight that business with graphics.
If we have piqued
your interest in contractor vehicle graphics for Brookfield, CT, contact our signage experts to discuss your project and to get started on some first designs. We routinely work with contractors from all fields to put together fleet displays as well as single vehicle lettering and graphics combos. Contact us today to learn more.