Do you know why people go shopping in department stores two or three weeks before the holidays? It’s because of SALES, SALES, and SALES.  Where would a department store put the word "SALE"?  They would put it on a sign, of course. Signs play a vital role for the customer. Everyone is looking for a bargain and to do this, you need to put this message on a sign that can attract people and stand out. Depending upon your business and your time, you need to find an effective sign that works for you.   For instance, if you have a sale that ends in two weeks, you need a standard sign that is inexpensive because it is only going to last two weeks.  Store signs have to be changed a lot, so you have to budget this in your signage cost. To read more go to  whttp://unltdsigns.com/component/qbblog/entry/signs-banners-and-vehicle-graphics/6-signage-great-role-for-customers.html