Keep It Simple
Your sign’s message should be uncomplicated and straightforward. Avoid cluttering your sign with irrelevant information. A restaurant sign could simply include a name and a catchphrase to make it short and memorable.
Pick the Right Colors
Colors are powerful in capturing attention and evoking emotion. Bright colors, such as red and yellow, are ideal for fast food or fun, young brands, while blue and green are generally associated with trust and nature. Make sure the color scheme fits your brand identity.
Use Readable Fonts
A great font can make all the difference in how your sign is perceived. Choose fonts that are easily readable from a distance. If your sign includes both the business name and tagline, consider using a bold font for the name and a simpler, more understated font for the tagline.
Add a Call-to-Action
Clearly state what you want your customer to do. Many times, a simple “Call Now” or “Visit Us Today” can urge potential clients to do just that. This works particularly well if one has some promotional activity or special offer in the offing.
Make It Visible at Night
Most businesses in Richardson are late-night ones, and your sign should be conspicuous any time of the day. Apply LED lights or reflective material for visibility even after dark, or use backlighting.
Keep It Consistent with Your Brand
Consistency is key in branding. Your sign needs to be a reflection of your business’s tone and overall brand image. If your business is fun and energetic, then a brightly colored bold design will suit your style. If you are a law firm or high-end restaurant, then a more refined, elegant approach may be best.
Add Graphics and Icons
Images and symbols often come across more strongly, efficiently, and directly to communicate what your business does than words. A picture of a cup of coffee or steam rising off of a mug could be the signature used by a coffee shop-a fast way to let people know with a single glance what they sell.
Make Sure It’s the Right Size
The size of your sign actually matters: a sign too small will not be visible, while one too big may overwhelm pedestrians or other drivers. Consider the layout of the space and how much room it will need to be visible and aesthetically clear.
Call Us Today to Start on Your Sign Project
At It’s A Good Sign, we’re about creating outstanding signs for businesses in Richardson, TX, and beyond that speak most to your brand. Be it a new sign design or an upgrade to the existing one, we’re here to guide you through. Call today for a free consultation, and let us help you make the best first impression!
