You’re cruising through East Dallas. Just another fall day. But then—a flash of orange against green grass catches your eye. You slow down, drawn in by a vibrant banner announcing “Pumpkin Patch – Open Daily in October.” You can’t ignore it. That’s the power of a great sign. And that’s what we do at It’s A Good Sign.
St. James Episcopal Church needed more than just a banner. They needed a statement. For 27 years, their pumpkin patch has been an iconic fall eventin East Dallas -a place where families gather, memories are made, and traditions are born. This annual event funds the church’s youth group and generations of families come back every year, with some now bringing their grandchildren. But after nearly three decades, it was time to give their signage a refresh. They needed a design that would grab attention, guide visitors, and create an experience as welcoming as the event itself. So, It’s A Good Sign partnered with church leadership to create attractive signage worthy of this signature event.
Bold Banner, Big Statement
The main banner? It’s the first thing you see. Bright, bold, and impossible to miss. The banner featuresfall colors—rich oranges and greens—to set the tone. And front and center? A graphic of St. James Church itself, standing tall. This banner wasn’t just a sign. It was an invitation.
But let’s talk about the details. A banner like this has to do more than look good; it has to last. October in Dallas isn’t exactly predictable. Wind. Rain. Heat. We knew this banner had to withstand it all, so we chose durable, weather-resistant material and reinforced every edge. Grommets in all the right places, giving it strength to stand up to the elements. This banner wasn’t going anywhere. Because when we say “quality,” we mean it. And we delivered this durability at about 30% less than what the church had paid in previous years, helping stretch their nonprofit budget even further.
Feather Flags to Point the Way
Now, what’s a bold banner if people can’t find their way in? St. James’ green field property lined with hedges, which make it hard to see the entrance. Newcomers wouldn’t know where to go. That’s where our feather flag came in. Tall. Striking. A guidepost waving in the breeze.
This wasn’t just any flag. It was designed to match the banner’s theme, carrying the same colors, the same vibe. Placed strategically, it became a clear signal for every visitor. No more guessing. No more missed turns. They’d know exactly where to go the moment they saw it. Because good signage isn’t just about being seen. It’s about guiding. It’s about welcoming people in with clarity and style.
Coroplast Signs: The Right Details in the Right Places
Big signs get attention. Small signs get information across. For St. James, we crafted Coroplast signs to handle the details—like hours of operation. Coroplast is tough, lightweight, and perfect for outdoors. Ideal for sharing the practical info that guests need without taking away from the visual appeal of the main signs.
We placed these smaller signs at key points around the patch, in places where people naturally pause. They’re visible, durable, and ready for whatever Texas weather throws at them. It’s signage that doesn’t scream for attention, but it’s always there when you need it. That’s the beauty of a well-placed Coroplast sign. It’s reliable. Unobtrusive. And exactly where it needs to be.
Event Signs: Spreading the Word Far and Wide
Finally, we needed to take the pumpkin patch beyond the church grounds. To spread the word, we created 12” x 18” event signs—small, portable, and just as eye-catching. These signs were placed at local schools, parks, and community spots all around Dallas, reaching people who might not pass by St. James every day.
Each event sign echoed the design of the main banner, keeping the theme consistent. Because consistency is key. It builds recognition. It makes the event feel big, widespread, like it’s woven into the community itself. And when people see those bandit signs everywhere, they don’t just notice. They remember.
A Lasting Impact
At It’s A Good Sign, we know it’s not just about putting up a sign. It’s about making an impact. For St. James, these signs aren’t just directions—they’re part of a legacy. They’re a reason a family pulls off the road, why a newcomer feels welcome, why a child’s fall memories are filled with pumpkins and laughter.
This project isn’t just another job for us. It’s a partnership. A way to support a community tradition, to help it grow, year after year. And it’s only the beginning—we’re already planning next year’s additions, including sandwich boards and other signage to make the event even better. If you’re in Dallas, Richardson, Rockwall, or Mesquite and you’re looking to create something unforgettable for your own event, let’s talk. Because when we design signs, they don’t just say something. They mean something.
