When people drive by your location in Chattanooga, you want them to notice your sign right away. A channel letter sign can do that—bold lettering, bright illumination, and a style that speaks volumes about who you are. At Visual Impression Signs, we’ve spent years perfecting the art of standing out, and we’d love to bring that flair to your storefront. Below, we break down five channel letter sign types so you can pick the one that fits your image and message.
Combo Lit
If you crave big impact with versatility, combo lit channel letters are the ticket. These signs light up from both the front and the back, creating a halo effect around each letter while still showcasing vibrant face illumination. The result? A sign that looks equally striking whether it’s midday or after dark. Combo lit letters work well if you want to highlight your name in a fresh, modern way without going overboard.
Front Lit
Front lit channel letters remain a classic for good reason. They channel light through the front surface of each character, making your brand easy to read from a distance. We typically craft these letters from robust metal for the structure, then add colored acrylic faces that complement your design. It’s a timeless option that fits many industries—from retail to restaurants—because it’s bright, straightforward, and sure to grab attention. When that sun sets over Chattanooga, your sign will still shine.
Back Lit
Sometimes called reverse lit or halo lit, these letters cast light behind each character, producing a subtle glow on the wall. It’s a slick approach that exudes a little more elegance and intrigue. If your business has an upscale vibe or you want something that feels modern, back lit could be the way to go. We mount these letters slightly away from the wall, allowing a soft outline of light to pool behind them. That gentle, glowing outline stands out, especially against neutral building surfaces.
Open Face
Open face channel letters showcase neon or LED bulbs without the typical acrylic covering. It’s a throwback to old-school neon signage, but updated for the present. You’ll see the bulbs shining through in all their glory, giving your sign a touch of vintage flair. Bar owners, entertainment venues, and creative boutiques often choose open face because it signals something fun is going on inside. It’s loud, lively, and hard to ignore.
Raceway Mounted
When installation is a top concern, raceway mounted letters simplify the process. Instead of attaching each character directly to the wall, we place them on a single “raceway” or track. This track conceals the wiring and hardware, leading to less drilling on your exterior and a cleaner look overall. Businesses that lease spaces or change signs over time often favor raceway mounted letters for their ease of installation and removal.
Channel letter signs aren’t just a way to label your building. They’re a statement about your brand’s identity, style, and commitment to standing out in a busy world. At Visual Impression Signs, we design, fabricate, and install signs that make your Chattanooga storefront shine. Want to learn more about which style fits your space best? Let’s talk. Give us a call, and we’ll craft a channel letter sign that matches your vision from every angle.
