Versatility is very important these days. All businesses are trying to be leaner, meaner and more efficient with their expenditures. When it comes to getting the most value out of marketing resources, companies are looking for products and services that will deliver a top notch result, at a reduced cost.
In the signage industry, there are a lot of ways to cut costs and still deliver an amazing result. In thinking about this recently, I noticed that I get a lot of calls from customers about low cost trade show display signs, like retractable banners, pop-up displays, hybrid booths, etc. Trade shows can get very expensive. Dynamic signage elements that create an impact in a trade show booth are needed to really create a professional display. So the goal becomes buying a few high impact trade show signs, that are versatile.
Trade show booths are all different shapes and sizes. The booth you were assigned at the last show is probably a different shape and size than the next booth you’ll have at the next trade show. So flexibility – the ability to fit the same display items in a variety of different booth spaces – is important. Instead of spending a lot of money on multiple displays, you can buy one or two trade show signs that can be shaped to fit multiple booth spaces.
If you know someone that needs a trade show sign or any other type of sign for their business give us a call!
Written by: North Coast Signs – Carlsbad, CA
