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Setting up some arrows around your business isn’t enough for directional signs. There is nothing more important than making sure your visitors feel welcome when they arrive at your store. Your key objectives should be readability and simplicity when designing directional signs. Here are a few design guidelines that can assist you in ensuring that your clients’ journeys around your business go well.
How to Design Directional Signs
- Be Minimalistic With Text
To make your point clear, use as few phrases as possible. In order to get people to pay attention to your message, you need to be clear and to the point. In many cases, people will be reading your signage while they’re walking or driving, which means they have only a few seconds to read and process the information. Signs shouldn’t need a second look to comprehend.
- Use Simple Designs and Font
Use basic design elements like bold, legible letters, and complementary colors. Icons may be used to enhance or replace your messaging when appropriate. A no-smoking sign, the Wi-Fi symbol, and a picture of stairs are just a few examples of well-known symbols.
- Create Your Brand Identity
Keep in mind that every time someone sees a set of road signs, it’s another chance to promote your business. Use the same typefaces, colors, and styles throughout the building as the rest of the signage and marketing materials to ensure consistency. You may want to think about putting your company name in multiple places, including headers and footers, assuming it doesn’t detract from the sign. There are several ways to include your company’s logo into the sign, including placing it on the sign itself or making it fade into the backdrop.
- Aim for Accessibility in the Design
The Americans with Disabilities Act mandates that your signage be accessible to those who are disabled. Permanent signage must adhere to a few standards in order to be accessible by everyone, regardless of their abilities. Here are some fundamentals that might assist you in achieving your goals:
- Texts in Braille should be placed next to those in regular English.
- Ensure that the text on your signage is legible and well-proportioned.
- Signs should be placed in places where they can be easily seen and read from a distance.
- Consider using contrasting hues in your design.
- Do not employ a glare-inducing finish.
- Any pictograms should be simple to read and comprehend.
- Be Smart About Arrows
Arrows, despite their seeming simplicity, are a frequent source of confusion when it comes to signage. You need to ensure that your arrow and any accompanying text are clear and unambiguous. It is also important to make sure that your arrows don’t point to other arrows. Multiple arrows pointing in the same direction may lead to confusion; therefore, grouping them under a single arrow can help reduce this risk.
Get Your Custom Directional Signs Made from The Sign Studio
Make use of the above tips when designing your signs so that visitors can easily find their way around and get more familiar with your company’s brand identification. The Sign Studio can assist you in designing the best directional signs. With the aid of our specialists, you can build an excellent design that includes high-quality materials and printing. To learn more and get started, contact The Sign Studio today!
