Want to light up your storefront? Study these different types of custom illuminated signs and make the most out of them.
Business signage plays a key role in creating your brand image, which in turn can make or break your business. You certainly have a myriad of signage options to enhance the exterior of your business, but only a few match the impact created by illuminated Signs.
Illuminated signs are lighted signs that add lighting to business signage to make it glow. They not only create a strong visual appeal but they’re also a smart marketing tool to strengthen your brand and generate new business. Here are some common types of illuminated signs:
Externally Lit Signs
These signs are illuminated by an external LED source that’s typically mounted at the sign’s base. What’s interesting about these brightly lit signs is that the light source is strategically hidden so you can’t see where the glow is coming from. You can use these throughout the day and night.
If you want to stand out, consider using gooseneck lights for your externally lit signs. While ground lighting is best for mounted signage, top lighting gives a sophisticated, nostalgic feel to a painted or letter sign. Finally, you also have recessed lighting that works well with externally lit signs. Hidden behind the sign’s design, recessed lighting gives out a shadowed, soft glow from the sign.
Neon Signs
Even though neon signs are among the oldest signage options, many grocery stores, restaurants, and bars still use them. We don’t recommend using these because they not only have a shorter lifespan than various newer options but they also require continual maintenance, and consume more energy. LED lights are a tremendous alternative that is capable of offering the same fluorescent lighting features as neon signs but last longer and require minimal maintenance.
Front-lit Channel Letter Signs
These signs establish a prominent, bold impact, making them one of the most famous designs today. Since the letters are illuminated from the front, the different colors used tend to shine through. You can use them for both outdoor and indoor displays.
Backlit Channel Letter Signs
Also known as halo-lit or reverse-lit channel letter signs, backlit channel letter signs possess an ethereal appearance. With every element or letter having an illuminated background, these signs are easily readable from a distance and create a sophisticated look. With backlit channel letter signs, you have a lot more control and color options. LED or neon lights keep the sign bright at night, while the metal lettering makes it highly visible during the daytime.
A distinguished variant of backlit signs includes lightbox signs, which are electric signs that give out light through a translucent panel. They can be customized as per your business needs.
Now that you’re familiar with the most common types of illuminated signs, contact a local sign design company to make the most of them.
For eye-catching signs that won’t go unnoticed, contact Sign Studio at your earliest.
