Struggling to compete with other industry players? Use Channel letters to stand out from the competition.
Channel letter signs are ideal for business owners who’re located in busy business streets trying to grab the attention of the passersby. When customized to truly reflect your brand, they can help your business stand out from the competition. Channel letters not only have a unique appearance with each letter being a separate unit, but they’re also capable of being lit from various angles.
Creative 3D channel letters can improve your business visibility and increase your store’s foot traffic in a short period. In this guide, you’ll learn how channel letters help your business outplay the competition.
Visually Appealing
The biggest asset of channel letters is the bright and attractive look they produce. While conventional signage options are focused on conveying important business information, channel letters take things to the next level by incorporating mind-blowing aesthetics that can go unnoticed. Depending on the colors and illumination you choose, you can use them to portray your brand in the best way possible. Hence, they’ll prompt people to keep looking back as they walk past your business.
Illumination and Contrast
One of the most common ways of using channel letters is to light up the letters. Everything else, including the background and the surrounding, remains dark. This creates a striking contrast between the letters and the rest of the space, especially at night. This allows for unmatched visibility for drivers and pedestrians passing at a distance.
During the early days of your business, keep the illumination on even when you’re closed. As people view it 24/7, you’ll notice a boost in your brand awareness.
Highly Flexible
To make sure that people remember your business, it’s important that all your signage accurately reflect your brand. This means it must comprise of your brand colors, logo, and imagery. This should improve brand recall as viewers would start associating those elements with your brand. This is where customization comes into play.
Channel letters come in a variety of sizes, colors, styles, and fonts. This allows you to tailor your sign to your unique brand guidelines and style preferences. No matter how complicated your preferred font is, channel letters can be precisely designed on that font. They can be created from various different materials and be mounted differently at various spots.
When it comes to illumination, channel letters offer a variety of ways to do this. If you want to create a halo-effect, you can use reverse channel letters that are lit from behind. But then, you’ll need to give up on the strong contrast created by front-lit channel letters. Yet, the back-lit option is a unique choice that also improves your business’ visibility during the day and at night.
Now that you know how channel letters help businesses stand out, go ahead and get them designed and installed at your business facility.
For stunning channel letter signs, contact Sign Studio today.
