Understand the psychology of color to design business signs that deliver the right message and attract the right people.
Different colors have a different impact upon our mood. Picasso has rightly said, “colors, like features, follow the changes of your emotions”. Entrepreneurs and marketers use the color of psychology to influence the mood of their customers and to define their brand and who they are. Color plays a huge role in business signs.
So if you are designing new business signs or updating old ones, we would recommend understanding your customers and the emotions common colors evoke before choosing the color for your signs.
Understand Your Customers
Before you incorporate a particular color to your business signs, you should be well aware of your customer base, their mindset, as well as their buying patterns. By using the wrong color combination, you can send out the wrong message, thus misleading your clients. You may not know this, but color perceptions vary from one place to another. If you run a global business, the colors you use in your business signs should cater to all the different markets you deal in.
The Effect of Sign Colors
Up until now, we have discussed the psychology of color and why it is important to understand your customers’ mindset. Now, let’s take a look at different hues, and how they impact our emotions.
Blue
Blue is one of the coolest colors out there. It makes you feel more clear-minded and productive. Blue is a flexible color, which can be incorporated into different types of business signs because it also produces a sense of reliability and trust.
Red
One of the strongest colors that is used in signage is red. This color signifies strength, passion, speed, and excitement. Therefore, this color is used mostly by restaurants and in video games and comics.
White
The color white signifies purity, innocence and relaxation. It is most commonly seen in healthcare facilities and signs of companies that manufacture edibles.
Black
In some South Asian and Middle Eastern customs, the color black is often associated with death, sorrow, grief, and mourning. However, in the world of marketing, it is an entirely different ball game. Black color in business signs symbolizes luxury, style and panache. Therefore, all the fashion brands, cellular phone companies and automotive manufacturers use them to further their brand.
These were just a handful of colors and the message they convey. By using the right colors for your business signs, you can attract a larger audience and garner more traffic. If you are having a hard time selecting the right color for your business signs, make sure to take into account your customer base, their mindset and their buying patterns,
