Wondering what you can do to make your self-storage signs stand out? Let’s find out.
A business sign gives you an impression of the business. A sign is also a marketing tool that creates awareness about a particular brand. Often, a business sign also makes customers decide whether or not they want to seek your products and services. 
Businesses usually invest in exterior signs, which is fine. However, for self-storage businesses, both interior and exterior signs are essential. A catchy sign on the inside might be just as effective as the sign on the outside. Furthermore, for a self-storage business, the signs should comfort the tenants and assure them that their belongings will remain safe.
Here are a few things you should keep in mind when you are designing exterior and interiors signs for your self-storage business:
Exterior Signs
The exterior sign for your self-storage business serves as a welcome note to new tenants and a welcome back note for existing tenants. These signs remain on display throughout the year. Therefore, they should be comforting and relatable, so that customers continue to come back. Here is what you can do with your signs:
- You can add something humorous to make the customers come back.
- Incorporate valuable public service messages inyour signs.
- Draw attention to social matters and causes your business contributes to.
- Highlightthe values that you and your business stand for.
By doing the things mentioned above, you can make your self-storage business signage memorable for your customers. The main sign should be permanent, which should attract all the attention. It can be supported by several temporary signs, which will spread your name.
Interior Signs
Inside a self-storage business, wayfinding signs are of crucial importance. These signs help your customers find their way and navigate throughout your business property. Here are a few things interior signs at a self-storage business should do.
- Theyshould help your tenants locate the units where their belongings are kept.
- They should help your tenants find their way out of the building without getting lost.
- They should instruct the customers on what they should do and who they should call if they fail to access their units.
- They should educate your tenants on what to do in case there is an emergency.
- They shouldtell the customers where they should report if they notice something unusual.
- They should protect the tenants and outsiders from hazardous situations.
To make the most out of your self-storage business signs, make sure not to skimp on the following guidelines:
- To keep the instructions simple and straightforward, use minimal colors, and stick to the usual combination of black and white.
- Usefont styles that are big and clearly visible.
- For words like HAZARD and DANGER, bold letters should be used.
