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Starting a new business is never easy, especially in today’s challenging economic environment. Nick Mistry of Cumming, GA recently opened up a new auto dealership in his home town area. Platinum Auto Sales Emporium is located on Bethelview Road. Their goal is show their customers how easy it is to buy a quality used car. They focus mainly on imported brands such as Range Rover, BMW, and Mercedes; although, they also carry a few American brands at times. They believe fair prices, superior service and treating customers right lead to satisfied repeat-buyers.
We recently started working with Platinum because their existing signage was not providing enough visibility to bring customers in to their facility, despite the fact that they were on a main thoroughfare.
[caption id="attachment_592" align="alignright" width="270" caption="We used the contours of the building features to design a sign to make their location more visible to passersby."]
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First, we created a whole set of 18” by 24” directional signs, using the same materials used for yard signs, to guide customers to their location. Next, we helped them to move one of their existing signs to a more prominent location on the property.
In our most recent project, we created a large brushed metal sign which included their name, contact information and logo on it and fit it into an existing feature of the building. With the deep blue color on the brushed metal, the sign really stands out against the front of the building. They are now receiving more traffic, and sales have started to pick up. Our next steps will include other signage at their location such as a post & panel sign.
We wish Nick and his team at Platinum Auto Sales Emporium all the best as they develop their customer base and create a new brand in their local area. As their need for visibility and innovative signage continues, we will be right there to help them drive their business (no pun intended).
