Most businesses that use vehicles in the normal course of operations have unique opportunities to advertise their business.  The vehicles are seen all around town, and if used the right way, will create a lasting impression on the people that see them.  To most businesses, the main issue comes down to the cost of the graphics applied to vehicles and what they can afford.  We have seen several approaches with varying degrees of effectiveness.

• Magnets for cars or trucks that apply to the sides or backs with logos and phone numbers.  These are the least expensive way to advertise and are used by a lot of start-up businesses.  While magnets are a quick and easy way to get your name out there, they are also seen as temporary, and without proper car can affect the pain tunderneath.
• Vinyl Lettering is used on vehicles as a more permanent solution that is also cost effective.  This allows for the advertisement of the name and contact information like website and phone number, as well as some logos.  However, the logos with more intricate designs cannot be reproduced with cut vinyl.

• Perforated window vinyl is used in combination with cut vinyl to allow for a more eye-catching view that allows for full color graphics to be printed and applied.While this solution is more expensive than cut vinyl, the incremental cost of adding the window designs make vehicles stand out in the crowd.
• Full vehicle wraps are the top of the line way to advertise your vehicles.  It allows for intricate designs, eye catching graphics, and just about anything that can be printed out.  By using top of the line materials and equipment, a wrap can certainly leverage your advertising dollars.

[caption id="attachment_247" align="alignnone" width="270" caption="Vehicle Magnets"][/caption]	[caption id="attachment_244" align="alignnone" width="243" caption="Perforated Vinyl applied to windows"][/caption]
[caption id="attachment_243" align="alignnone" width="270" caption="Vinyl Lettering with Logo"][/caption]	[caption id="attachment_245" align="alignnone" width="270" caption="Full Vehicle Wrap"][/caption]

Depending on your company's budget and need to set itself apart in the marketplace, the choice of advertising on your vehicles is limitless.  Make sure you understand your target market, and then use the appropriate method.  However, doing nothing leaves some of your most important advertising space unused.  If you would like a free consult on what method might be right for your business, please feel free to contact us.