In today’s economy, most business owners go to great efforts to get the greatest "bang" for their advertising dollars at the lowest cost. Let’s face it, money is tight and cash flow is the most important number to monitor in the small business environment.
One thing that we like to promote is to find ways to leverage your existing assets to stretch your advertising dollars by utilizing space that you already own or rent. Using today’s large format prints and the materials on which they can be printed and applied, you can immensely expand your opportunities to advertise and catch your customer's eye.
Stores and restaurants already own prime advertising space. Why not put that space to good use? Some examples of this concept are:
- To your windows, you can apply either regular vinyl, or perforated, “see-through” vinyl with just about anything you want printed on them such as pictures of your items for sale or to capture your advertising message.
- With the newest technologies in floor vinyl, you can also utilize your floors to advertise. A good example here would be a convenience store having a graphic that says, "Did you remember to pick up the milk?", or suggesting a nice ice cream treat on a hot summer's day...
- One local restaurant we frequent uses the backs of their wooden booths as advertising space.
[caption id="attachment_175" align="alignright" width="216" caption="Graphics can also be applied to the floors"]
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The key point is that you already own the space, and applying the latest technologies to the space is a fairly cost effective way to stretch your advertising budget.
Another way to leverage your existing business assets is by creating "rolling billboards" by applying graphics to your individual vehicles: either company owned or owner owned. These vehicles promote your message as they drive all over town and sit in traffic and parking lots. Vehicle graphics come in a variety of forms: from basic lettering and magnets, all the way to eye-catching full or partial vehicle wraps. What a great way to help stand out in the crowded competitive field!!
Here at Pinnacle Custom signs, we are fully equipped to help you in utilizing this space in innovative ways over and above just putting up banners announcing your latest sale.
In today’s economy, most business owners go to great efforts to get the greatest "bang" for their advertising dollars at the lowest cost. Let’s face it, money is tight and cash flow is the most important number to monitor in the small business environment.
One thing that we like to promote is to find ways to leverage your existing assets to stretch your advertising dollars by utilizing space that you already own or rent. Using today’s large format prints and the materials on which they can be printed and applied, you can immensely expand your opportunities to advertise and catch your customer's eye.
Stores and restaurants already own prime advertising space. Why not put that space to good use? Some examples of this concept are:
Here at Pinnacle Custom signs, we are fully equipped to help you in utilizing this space in innovative ways over and above just putting up banners announcing your latest sale.
