In October of 2011, Cool Masters, Inc., a Heating, Air Conditioning and Spray Foam Insulation company in Gwinnett County Georgia, decided to move it’s location to a new store-front right on one of the busiest roads in the county, located right outside downtown Lawrenceville. Their goal in the move was to be more visible to their customers in addition to attracting new customers.  In order to call attention to the building, Jonathan Perez, owner of Cool Masters asked Pinnacle Custom Signs if they could put up a lighted sign, perforated vinyl window graphics, and put vehicle graphics on several of their trucks, including their big box truck. [caption id="attachment_104" align="alignleft" width="240" caption="The Lighted Sign, Spray Foam Insulation Truck and the Window Graphics"][/caption] The Pinnacle team hit the ground running and put together a schedule that would accomplish all that the customer wanted.  We first worked on the lighted sign and window graphics, since they were the most visible part of the work and would attract more attention as drivers passed the new location. After the lighted sign and window graphics were installed, we next went to work on getting the work required for their vehicles.  First up was their Spray Foam Insulation truck, a very large box truck.  This job required us to apply graphics on the sides and back of the truck.  Because of the size and the amount of equipment found in the truck, we were unable to do this installation in our vehicle bay and applied the vinyl graphics at the customer's location. [caption id="attachment_106" align="alignright" width="150" caption="Adding the graphics to the Cool Masters Ford Transit"][/caption] When the box truck was completed, our next task was to change the phone number found on two of their other trucks.  The final job was to apply graphics to a new Ford Transit truck.  The last job was to apply graphics to Jonathan's new Ford Transit.  When all was finished, Cool Masters had freshened their look for their new location with some great new graphics, and Jonathan and Kimberly Perez became great customers. Jonathan opened up Cool Masters six years ago after spending most of his career in the Heating and Air Conditioning business.  As the business grew, he saw an opportunity to serve a need customers had.  He started to provide spray foam insulation which is far more effective than regular fiberglass insulation in most attics.  By applying the foam, he is able to cut people’s power consumption by 30-40%.  The payback for the application of the foam is between 3-4 years. [caption id="attachment_105" align="alignleft" width="300" caption="Jonathan Perez and his Ford Transit"][/caption] He is currently listed on Angie’s list, kudzu.com, and as an “A” business rating from the Better Business Bureau. We look forward to continuing to be their first choice for all of their signage needs.