According to recent advertising studies, most, if not all businesses require lighted signage. In today's fast and furious race to the top, having the most colorful and the most creative business signs are a surefire way of getting noticed. Although not all signage are created equal, using LED signs is definitely a better alternative than using neon signs. [caption id="attachment_55" align="alignleft" width="243" caption="Channel Letters with Neon Lights inside."][/caption] Pinnacle Custom Signs ran head-long into this situation with a recent customer of ours, Jackie Yates Salon.  Jackie had been in his location for several years, and initially installed channel letters with neon lights in them.   Some of the newer shops in his retail center were installing newer, LED signs.  This had the effect of reducing the “pop” and visibility of his sign when viewed near these newer signs.  He wanted to find a way to bring the attention back to his store. [caption id="attachment_56" align="alignright" width="243" caption="As you can see, Jackie Yates Salon is not nearly as bright as Froyolo's sign."][/caption] After much research, we proposed changing the neon in his signs with new LEDs, rather than completely replacing both his signs. The end effect was that we were able to brighten his sign and restore the "pop" at a fraction of the cost of completely changing out both his signs.  This was a cost effective way to increase the visibility of his business.  Most businesses with channel letters that are more than 5 years old, will likely have neon lights illuminating them.  By replacing them with newer LED lights, you can also have a dramatic impact on the visibility of these lights to guide customers to your place of business. [caption id="attachment_59" align="alignleft" width="213" caption="Sign at the back of the shop prior to job being done"][/caption] Below we give some additional reasons to switch from neon signs to LED signs?

• LED signs are brighter than neon signs, they are more noticeable!
• LED signs are more energy efficient, and consume up to 90% less electricity than neon signs!
• LED signs last up to 100,000 hours of usage!
• LED signs are great for indoor use and perfect for window advertisement!
• LED signs do not use mercury, it will never leak poisonous gasses!
• LED signs are very easy to maintain.
• LED signs have more color options available.
• LED signs are more affordable than comparable neon signs.
• LED signs incorporate movement in their designs. It can flash, change colors, animate in many ways, and even have graphics! [caption id="attachment_66" align="alignleft" width="243" caption="The LED lights in the channel letters now make the sign much brighter."][/caption]

Embrace technology and move on with the times as LED signs have come to replace the neon sign technology. LED signs are the future of window advertisement. [caption id="attachment_67" align="alignright" width="243" caption="The sign at the back with the new LED lights"][/caption] Make the switch and let LED signs offer you endless possibilities.