Premier Financial Alliance is a business that spans the United States. Brokers assist clients with financial services that leverage expertise and business relationships. To ensure that the new West Covina office would make a great impression on visiting clients, the management team for this location contacted our experts to discuss the design of 3D lobby logo and conference room signs.
Two Lobby Signs? Yes!
This is not the first time that a business client asked us to design two lobby signs. In this case, we create a gold-colored product from half-inch-thick PVC. We installed it in the lobby against a red wall backdrop, which brings out the beauty of the gold tones. A second sign – we used one-quarter-inch-thick black PVC with brushed silver laminate facings – went into the conference room. There, it hangs on a blue wall, which amplifies the light coloring.
We worked with the client’s timeline to ensure that these signs would be up by the grand opening date. Having one sign in the lobby and another one in the conference room doubles the client’s brand exposure. It also underscores the importance of the company’s message. Because the signs feature a different color and display against various backdrops, the dual installation acts as a mnemonic device, which can be instrumental in becoming a household name in a new market.
Why the Brand Emphasis Matters
Consider that most of your products feature your company’s name and logo somewhere on the packaging. Your letterhead displays it, too. Online, your Facebook page header probably displays the brand information as well. In short, there is never a wrong time and place to remind consumers of your brand message.
The branding is the reason why a shopper converts to a buyer. You strike a chord that resonates with the customer. A shared value, for example, can be a powerful brand message. It emphasizes that making a buying decision at your location is the right choice for this shopper. As a result, there is no need to go anywhere else.
When you feature multiple 3D letter signs in your office, you do the same thing. You remind the client why it is important to sign on the dotted line. You also underscore the reasons why the client is visiting you in the first place. For a consumer who may be on the fence about doing business with you, these displays can make a significant difference.
Selecting the Right Signage Materials
PVC is a good option. It allows for multiple thickness displays that visually appeal to visitors. Other options include acrylic, metal, formed plastic, and sign foam. Each material provides for different depths. Moreover, some are ideally suited when you are thinking of displaying lit signage in your setting. Cases in point are acrylic and metal.
If you are unsure about the design of your 3D lobby logo and conference room signs, we can help. We can show you how to integrate them with other signage products such as murals or wall graphics. Particularly in a conference room setting, the latter can be an eye-catching addition. Call us today to learn more!
