Initially located at 1358 5th Street in Santa Monica, the TONI&GUY Hairdressing Academy has been a fixture at the upscale Third Street Promenade. Always aware of the importance to remain relevant in a fast-paced culture, the company’s management team has decided to move the operations to Los Angeles. The new location, 464 North Fairfax Avenue, is at the corner of Rosewood Avenue in the Garment District. With the site nailed down and almost ready for move-in, the team contacted us to install window graphics for new businesses in Los Angeles CA. After consulting with the client, we put together nine window wraps. Seven of them are block-out products. They feature a marketing message alongside graphics depicting models. The first-floor wraps let passersby know about the company’s opening date and provide enrollment information for interested students. For the two upper windows, we used a perforated vinyl instead. After adding an optically clear laminate, the material lets the sunlight stream into the upstairs area. Passersby paid a lot of attention to the progress we made once we started using the bucket van. Our client was impressed with the quality of the work and the precision installation. Because there will be another TONI&GUY Hairdressing Academy opening up in another state, the team is considering having our shop do the print work for the product and shipping it there for a local installer to put up. For the L.A. location, there is also a need for wall graphics. As you can tell, this client is well aware of the advantages that vinyl graphics offer to a business location ready to throw open its doors to the public. If you are preparing to introduce a new consumer demographic to your company, should you follow suit? Yes! And here is why.

• Window graphics create a brand impact. These products feature your corporate color palette, which brings your brand message to the forefront. As you acquaint the prospective customers at the location with your logo, name, font, and color choice, you emphasize the formation of brand awareness.
• Feature your line of products or services. Rather than listing each of your product lines or a menu of services, the graphics do the talking for you. When you choose a wrap, you have more space to showcase the information than when using die-cut images. For this reason, we always recommend the use of window wraps – temporary or permanent – when introducing a business a few months before opening your doors.
• Lettering presents the “buy me” portion of the product. With written messages, you encourage passersby to become buyers. In the case of the Academy, the lettering spells out enrollment dates. Choose a similarly subtle message for your window wrap or be more aggressive.

If you are thinking of ordering window graphics for new businesses in Los Angeles CA, discuss your plans with our corporate sign experts. We help you with the design of the product from the initial graphics selection to a layout. Our visual artists assist you with the presentation of a message that combines elements supporting name recognition, brand awareness, and product knowledge. Contact us today to get started on your project!