St. Joseph Health operates a network of healthcare facilities in and around California and Texas. When its Anaheim care location needed perforated vinyl window coverings, the health care giant contacted our full-service sign shop for assistance. We had previously done some entry door logos and lettering at this venue as well as some window graphics and banners at the facility’s sister organization in Fullerton.
Presenting a Brand Message to Healthcare Shoppers
The organization’s in-house design team had put together the creative work for the see-through window graphics. For healthcare organizations in Orange County and Los Angeles County, there are typically three reasons to commission this signage solution for a broad range of facilities.
- Branding. Introduce the healthcare provider’s brand message to a new demographic. This advertising need usually arises when opening a satellite office or a new facility. For venues that have been in operation for a while, the graphics reinforce brand awareness among passersby and motorists.
- Privacy. Since lobbies and waiting areas are typically on the ground floor, which frequently features floor to ceiling glass panels, some patients and their families may feel uncomfortable with being on display to passersby. Perforated vinyl offers the advantage of presenting an advertisement to those on the outside while it still allows those on the inside to look out.
- Heat reduction. The installation of perforated vinyl reduces sun-produced heat by about half. Doing so cuts down on cooling costs, which is a huge advantage for a healthcare facility.
We took the designs and manufactured the panels featuring messages about the services that St. Joseph Health offers. Combined with images that underscore wellness, these graphics succeed in communicating a whole-body approach to healthcare. We installed the products with an optically transparent laminate that protects the colors and ensures the longevity of the vinyl, particularly when the exterior of the facility undergoes its regularly scheduled cleaning.
Why Perforated Window Graphics?
It is a little-known fact that you do not have to invest in a full-pane window wrap to enjoy the advantages of perforated vinyl. Stand-alone graphics now also feature this manufacturing technique. Business owners like the idea of presenting advertisements that do not block out the light or the view from the interior. Store owners appreciate the ability to close off the view into parts of the store that may not be as attractive or brand positive as others. This opportunity is of particular interest during the winter holiday shopping season when temporary counters and shelving areas may obscure windows and unused glass doors.
Ordering Your Products Today
Whether you need see-through window graphics for healthcare organizations in Orange County and Los Angeles County, or you want something for the retail and hospitability trades, perforated vinyl is an ideal material to work with. We collaborate with you when you already have designs fully prepared or if you still need us to put something together from scratch. In addition to our design services, we also handle the manufacture, site preparation, and professional installation. Contact us today to discuss your project.
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