Located on the third floor at 18101 Von Karman Avenue, the
Millennial Capital Group is a real estate investment firm that develops and manages properties. Handling rehabs, repairs and acquisitions, the business offers a full-service approach. When the company needed lobby signs in Irvine, CA, its management team contacted our signage experts.
Two Lobby Signs Expertly Brand, Market and Make a Great First Impression
After consulting with the team,
we designed two lobby signs. Both measure six feet in width and begin with black foam. Next, we added brushed metal faces to the letters and a globe icon to one of the products. For the latter, we used a digital print that we applied to the metal-faced foam. During the design process, we changed the thin stroke font of the sign’s lower portion to accommodate the manufacturing process with the router. Finally, we mounted the dimensional letters flush to the wall. The resulting appearance is sophisticated, attractive and artistically transformative for the space.
The Wisdom of a Dual Lobby Sign Approach
The majority of clients visit our graphic artists with the idea of displaying one lobby sign. There are some, however, who ask us for two or more of the products. They would like to display them in the same space. Does this request make sense? Yes!
- One-two punch. We strongly advocate the one-two punch approach when displaying signage. This philosophy refers to the notion that having a second sign supporting the message of the primary marker yields better results. This applies to interior as well as exterior signage.
- Appeal to all clients. Larger lobbies in particular frequently have seating groups arranged in such a manner that not everyone takes in the message of the signage. Offering a secondary display makes sense.
- Amplify the branding message. The combination of metal with a 3D appearance results in a display that inspires confidence in the company, hints at its longevity, and remarks on its financial success. Repeating this message with a second lobby sign doubles the impression.
Signage Combination Options
Since not every office setup provides sufficient space for a second signage display in the lobby, there are other options. In these situations, custom lobby sign solutions for businesses in Irvine, CA, could include wall graphics or murals that repeat the display of the
reception area marker in a hallway. Mind you, it is not always necessary to mount the second product in the lobby, either. If you have a conference room that is part of your office, consider the installation of the product there. Even the use of window graphics yields the benefits of the dual marker approach. Whether you apply these graphics to window panes, glass entry doors or in-office partitions, there is no shortage of possibilities.
Discussing Your Plans with an Expert
Contact our graphic artists for assistance when you are thinking about adding one, two or more lobby signs for your location. We serve the financial sector as well as companies in many other fields, too. Contact us today to discuss your plans and to get started on your design.
After consulting with the team, we designed two lobby signs. Both measure six feet in width and begin with black foam. Next, we added brushed metal faces to the letters and a globe icon to one of the products. For the latter, we used a digital print that we applied to the metal-faced foam. During the design process, we changed the thin stroke font of the sign’s lower portion to accommodate the manufacturing process with the router. Finally, we mounted the dimensional letters flush to the wall. The resulting appearance is sophisticated, attractive and artistically transformative for the space.
The majority of clients visit our graphic artists with the idea of displaying one lobby sign. There are some, however, who ask us for two or more of the products. They would like to display them in the same space. Does this request make sense? Yes!
Since not every office setup provides sufficient space for a second signage display in the lobby, there are other options. In these situations, custom lobby sign solutions for businesses in Irvine, CA, could include wall graphics or murals that repeat the display of the reception area marker in a hallway. Mind you, it is not always necessary to mount the second product in the lobby, either. If you have a conference room that is part of your office, consider the installation of the product there. Even the use of window graphics yields the benefits of the dual marker approach. Whether you apply these graphics to window panes, glass entry doors or in-office partitions, there is no shortage of possibilities.
Contact our graphic artists for assistance when you are thinking about adding one, two or more lobby signs for your location. We serve the financial sector as well as companies in many other fields, too. Contact us today to discuss your plans and to get started on your design.
