A custom channel letter sign is one of the best ways to grab customer attention and assist in brand building. When someone thinks about restaurants, it becomes pretty obvious that the more noticeable and attractive the sign is, the greater the impact it makes. Front-Lit Channel Letters The most common style will be front-lit channel letters. Light emanates from the face of the letters, providing brightness and visibility. This style will work perfectly for restaurants in plazas or where external lighting is not prevalent. They are also easy to customize in many colors and shapes. Back-Lit Channel Letters Back-lit, also halo-lit, channel letters glow subtly at the edges. This is because they are mounted slightly away from the wall, and the lighting faces toward the building. This adds a soft, halo-like glow giving the style its nickname. Combo-Lit Channel Letters Combo-lit channel letters combine only the best features of front-lit and back-lit styles. Front-lit signs are illuminated at the front, while back-lit ones are illuminated from the back. In this way, they create a dynamic display that will enhance any restaurant's visibility and attractiveness with combo-lit signs to make that bold statement. Open-Faced Channel Letters Open-faced channel letters are distinguishable by their retro look, where the face of the letter is missing exposing the lighting. Neon or LED lights are used for this style. It gives the building a classic, retro look. Just what you need when your restaurant is trying to appeal to a more nostalgic or even edgy crowd. How Restaurants Can Use Channel Letter Signs Channel letter signs can be used by restaurants in many ways to bring out the brand and improve visibility. Here are some effective applications: Storefront Signs The most popular application of channel letter signs is storefront signage. Mounting them above the entrance ensures a highly recognizable restaurant. Consider, for example, a front-lit sign with deep and bright colors to make it easy for passersby to see your eatery. Interior Branding and Decor Channel letters are not just for exteriors. They can also be used inside restaurants to highlight specific areas or reinforce branding. For instance, a back-lit sign over the bar area or in the lobby can create a memorable first impression. Directional Signs This is a good idea for restaurants with a large floorplan. The channel letters can label the restrooms, bar patio, etc. Boost Your Restaurant's Visibility with Help From Insignia Signs & Wraps Insignia Signs & Wraps provides high-quality, unique custom channel letter signs designed with your restaurant in mind. Stop by or call us today and look at some examples of our work and begin working on your own signs.