Have you ever walked into a business and seen a sign in the middle of the lobby? Sometimes the sign will go completely over your head because you already know the name of the business you are entering; it’s why you walked through the front door. What you don’t understand is the psychological effect the sign has on you; if you are a business owner, this is the effect you want to achieve. Lobby signs do more than take up space in a lobby; if done correctly, they are another advertisement tool.
Below we will discuss why having a lobby sign is essential to a business.
Why are lobby signs essential to a business?
To get a lobby sign-in installed in your business, you first must understand why having it benefits you and the business. Here are a few reasons why lobby signs are important to a business.
- Shows professionalism – It is hard to understand, but when you walk into Google, Microsoft, or Apple, you will likely see a lobby sign behind the reception desk. This sign will comfort the customer, allowing them to understand this is a professional place of business and they take everything they do seriously. It also reinforces to the customer they are in the right place.
- Advertisement – We live in a time where everyone is taking pictures. If you want to spread awareness about your business, having a lobby sign is the perfect tool. For instance, if you own a barber shop, and the person wants to bring awareness to one barber, then the ideal place would be to do it in front of a lobby sign. Then when they post the picture on social media, people will see not only the barber but the shop the barbershop works in, essentially free advertisement.
- Display your credential – A lobby sign should draw people’s attention once they enter the door. This focus on the sign would be a perfect opportunity for you to showcase credentials, further confirming to the customers they are in a professional business with the accolades to prove they will help you with your issues.
Lobby signs are more than a big sign-in behind a receptionist’s desk. It goes beyond this if you get the sign right. It represents the business; it shows professionalism and dedication to making your business stand out from the rest. If you want people to take your business seriously, and show off your business on social media, then having a lobby sign is a primary driver. It is an investment for the long haul and is essential to any business.
Are you looking for a lobby sign in Wall Township, NJ?
Signs are one of the most underestimated drivers of a business’s success. It is easy to be a business owner, look at everything else in the business, and avoid the signage, especially the lobby sign. However, lobby signs play a significant role in a business; if they didn’t, companies like Apple and Tesla would not have them. Do you think these multi-billion dollar companies would spend money on something they felt they didn’t need? But, on the other hand, if they believe it is essential, you should also, as we hope to be in the same ballpark. So if you want to bring a lobby sign into your business, you have come to the right place. We have the experience necessary to navigate you through the sign-making process and will be able to explain further why a lobby sign is so important to your business.
Please get in touch with us and let us begin your journey on making what will be one the best investments you have made for your business.
