Do you want to boost the visibility of your store? If you answered yes, you should consider using channel letter signs from a local sign company! Before diving into the benefits of channel letter signs, let’s first talk about what these look like and how they are made. Channel letter signs are not the same as other types of signage, because each letter is a sign in of itself. Moreover, every channel letter is three-dimensional. This means that they extend outwards from a mounting surface. The depth of the letter depends on its size, font, and several other elements. Channel letter signs are a great choice for you if you want to make a statement with the signage. The bright and bold designs are a sure way to attract the attention of passersby and encourage them to enter your place of business. Multiple Illumination Options Though you can opt for channel letters that don’t light up in the dark, we do recommend illuminated letters if you want your business to be visible 24/7. Some of the ways you can light your letters include the following:

• Front-Lit – The most common type of channel lettering illuminates your business name through LED lighting. The letters have an acrylic front that allows the LEDs to illuminate them evenly.
• Reverse-Lit – This illumination is the complete opposite of front-lit illumination. The front face of the letters is made of aluminum whereas the back is clear acrylic. This creates a soft glow around each letter.
• Open-Face – This illumination style doesn’t have any front, exposing any neon tubing or bulbs inside the letters. This adds a very retro touch to the signage.

Versatility Channel letters are very versatile. Since you can customize the shape, size, and illumination of the channel letters, they make great signage for both outdoor and indoor spaces. You can even use them to create attention-grabbing directional signs allowing you to create a consistent look throughout your signage. Enhance Brand Image When your store has channel letter signs above its front doors, it gains a more prestigious and professional look. The wide variety of available options makes for an amazing logo and font pairing, allowing your business to attract the attention of the passing crowds. Using channel letters along with digital and other marketing tools is an effective way to promote your brand image. Cost-Efficient Since channel letters are lit with LED bulbs, they are energy-efficient and minimize your energy costs for signage. Moreover, both acrylic and aluminum are durable materials that can survive through different weather conditions and require very little maintenance. This will help you save on repair costs as well! Last Few Words Channel letter signs are a great tool to market your business. Plus, you have several options to customize them in a way that best suits your needs. If you want to know more about our channel letter signs, give us a call at 732-807-0230 or visit our website!