Do you need directional signs for your facility? Here are a few important designing tips from our experts!
Directional signs are extremely important for any space that is open to the public or has a lot of visitors. They help people navigate through space and provide effective crowd control. Directional signs are important for reducing the confusion and stress of visitors in a new place.
Since the use of directional signs is so essential, it puts a bigger responsibility on the designers to create effective signage. So, here are a few tips for you to design a high functioning directional sign system. Keep reading to learn more!
Choose a minimalist design.
It’s important that you don’t clutter your directional signs with unnecessary text and symbols. A minimalist design is a right way to go. When people look at directional signs, they don’t spend a lot of time trying to decipher it. The message should be there to receive at a glance. Directional signs are read while walking and driving, and you don’t want the visitors to have to take double takes in attempting to understand the sign.
Keep it simple
As we mentioned, simplicity is key for directional signs. Use simple terms, simple symbols, and a simple design to represent directions. Make sure your text is of adequate size and a very simple font, so a person gets the message just by a single glance. Consider using popularly-used and understood symbols if necessary.
Represent your brand
Remember that each time someone sees navigational signs, it’s another opportunity to show them your image. Keep signs aligned with your marketing guidelines, including using the same fonts, colors, and styles as other signs and materials around the building. If it doesn’t distract from the sign, consider adding your business name in different areas, such as in headers and footers. You could also add your logo somewhere on the sign or faded into the background.
Make your design accessible.
Directional signs must be accessible to all. So, when you’re designing directional signs, you must incorporate the guidelines recommended by the Americans with Disability Act or ADA. All the signs that are installed for more than seven days of use are required to comply with ADA guidelines, including:
- Always add Braille texts right underneath the Standard English text.
- Design well-proportioned signs that are highly readable.
- Install signs at locations where they can be read and seen from a reasonable distance.
- Use a design with high-contrast colors.
- Do not add a glaring finish.
- Use pictograms and symbols that are easy to see and understand.