Wondering how to design the perfect custom vehicle wraps? Here are some designing mistakes that you need to avoid!
I still remember the first time that I saw a commercial truck wrapped in all red and the simple yet oh-so-classy logo of Coca-Cola splashed across it. It was just so exhilarating to see my favorite soft drink advertisement on a vehicle that was on the move.
That’s the power of a well-crafted vehicle wrap. Regardless of whether your business is well-established or you’re just starting out, your vehicle wrap will stand out and make a mark on your target audience if it’s designed perfectly.
However, when designing custom vehicle wraps for their brand, many companies make some common designing mistakes that render their wraps ineffective. A poorly designed vehicle wrap can cause potential customers to think of your brand in a negative light.
So, here are some vehicle wrap designing mistakes that you need to steer clear of to ensure that your wrap is designed to perfection:
Cramming Too Much Text into the Wrap
Listen, I understand the urge to utilize the ample space on a vehicle wrap and highlight as much about your business as you possibly can on it. However, it’s important to remember that the vehicle with your custom wrap displayed on it will mostly be on the move and potential customers won’t have a large window of time to look at the wrap.
This is why you need to keep the text on your vehicle wrap as concise, clear, and creative as possible. Add only the most important details, such as your company’s name, primary products, contact information, and CTA.
Illegible Text
Resist the urge to add a fine print to your vehicle wrap. This is because it’ll be incredibly easy to miss, particularly when the vehicle is on the move. When customizing a vehicle wrap, make sure that the text is highly visible and perfectly aligned. Furthermore, pick a font that’s legible even from a distance such as Arial or Helvetica. This way, it will be easy for potential customers to read what’s written on the wrap.
A Congested Design
Follow the less is more mantra to design the perfect vehicle wrap. Only add the most important elements to your wrap so that it doesn’t come out looking too congested with too much text, graphics, etc. You want to stick to a simple design that is easy on the eyes and also aesthetically appealing. Pick only two to three brand colors and opt for a simple and chic design that will go well with your chosen text and colors.
Lack of Proper Branding
Only the most established brands can get away with just using their logo and signature brand color to advertise their brand. However, if you’re a startup and want to gain traction, you need to design a vehicle wrap that’s prominently promoting your company. After all, the premise of a vehicle wrap is to create brand awareness and generate leads. This is why you must incorporate your brand name and logo in the wrap design among other things.
Avoid the aforementioned designing mistakes to design attractive, legible, and effective vehicle wraps!
