Looking to enhance the outlook of your retail store through signage? Study these tips to make the most out of your retail store signs.
High-quality signage is an effective way to drive foot traffic to your retail store and communicate your message with customers. However, it has to be appealing enough to capture customer attention. Think of your signs as a great magazine cover that prompts viewers to buy it or a catchy headline in a newspaper that entices readers to go through the entire article.
You may have a remarkable online retail store, but if you neglect the signage at your brick-and-mortar store, you might lose out on a large number of potential customers.
The following tips should help you come up with incredible retail store signs:
Be Clear and Concise
Ever thought why Twitter only allows 280 characters in a tweet or why Instagram doesn’t allow long-duration videos? You need to respect that your customers are in a hurry. The modern customer is no longer prepared to read long texts, which is why you must keep the message short and concise.
Include too much information and your sign will be ignored. Adopt the 5-second rule— Your audience should be able to grasp the main themes of the message in less than 5 seconds. If it takes longer, shorten it.
Test Your Retail Signage
Once you’ve placed your retail signage, don’t forget to test its effectiveness. For signs placed on your storefront, ask a friend to drive by the street and explain you what your retail sign is about. If they fail to understand what you’re trying to convey, simplify and refine your signage.
Use the Right Signs for the Right Function
Before making an investment, understand the functions for different retail signage options. Here are a few types of retail signage:
Outdoor Signage
Since it makes the first impression on potential buyers, your outdoor retail signs must be compelling and bright. A strong outdoor retail sign portrays your brand logo, acts as a teaser and informs your customers about the products you sell.
- Promotional Signage
This is where you can use language that will tempt viewers to enter the store. You will need to be aware of the lingo used by successful brands in your industry. Explore social media to identify the wording and tone that attracts people in your business. Your tone can be humorous, practical or rebellious.
Share enough information about special offers, discounts, and sales while avoiding clutter in your promotional retail signs.
Directional Signage
These are typically used indoors to help your customers navigate through your store. Since they define customer experience, you should pay equal attention to improve them. These come in the form of floor decals or hang from the ceiling so they are readily visible.
Pay particular attention to ADA signs that provides accessibility to disabled people and helps them find their way in your store.
