Do you want to score good ad space? Here is what you need to do.
With time, the business world is becoming overly competitive. Finding the best slots to place ads can be challenging, but if you play your cards right, you can get a huge ROI and save money.
With digital out-of-home marketing on the rise, it has become possible to buy slots on digital screens hosted by other retailers and in-store brands. Relying on digital based media can help you get the best ad space. Here is how you can score the best ad space.
Digital Place Based Media Advertising
With DPB media, you get the opportunity to target both national as well as local audiences. Furthermore, you get to bag a handsome ROI, which is far more than what you earn through TV ads. With digital resources, you get the option to place ads and target your audience.
With DPB, you can buy space on an hourly basis or on impressions. However, during peak hours, the rates will definitely go up.
The peak hour usually occurs when people are heading to work in the morning and when they are returning home during the evening. If you run a small business, you should go for local advertisers instead of national ones. You should focus more on performance proof than cost. If you stay within your niche, it may be easier and cheaper to find an ad space. For example, if you only sell B2B, there will be some networks that only show ads that are related to business.
Coupon Codes and Price Discounts
If you are buying spaces locally, you need to be sure of the effectiveness of your ads. The content and its placement should be chosen strategically. Never show any content that defeats the purpose of your brand.
Furthermore, if the space doesn’t pay off, switch to another space, without wasting any time. Your ads should be backed by a content management system, which can assess how your ads are doing. When it comes to ROI, rely on numbers, not your gut feeling. Furthermore, the CMS should update the content as many times as you want, depending on your needs.
The Network Should Receive Enough Traffic
If you work in a bakery, then buy ad space there. This will promise a higher ROI. The screens placed behind the counters rarely fail to capture attention, which increases brand awareness and increases your sales. In these spaces, not only can you introduce new products, but you can also promote your lesser known products.
These were some ways in which you can score the best ad space.