Do you know that millennials offer a huge market opportunity for hotels? Read on to learn whether your hotel signs are optimized for millennials.
Regardless of the industry you operate in, you might be interested in knowing that millennials now make the largest consumer demographic in the US. Given the savvy nature of the generation, every business feels the need to transform their processes and go digital to tap into that huge market gap. As a result, technology has greatly changed the way industries operate and serve customers, especially the millennial customer base.
If you run a hotel, every marketing tactic should prioritize the millennial perspective. When it comes to hotel signs, you must keep the following things in mind:
Signs Should Reflect Your Branding on Social Media
Social media has become a critical part of the millennial lifestyle. This generation has become so used to interacting with digital screens that the online world is their actual reality. You may have done remarkably well to promote your brand on Facebook, Twitter, Instagram, and LinkedIn, but did you consider incorporating similar looking elements in your hotel facility?
Anything on your hotel signage that looks similar to what you post on social media pages will immediately grab millennial’s attention. Align your hotel signage with the branding content you use to market your hotel on your social media profiles.
Upgrade the navigational signage in your hotel to digital forms to engage the digitally-inclined population. You can place these signs near elevators, lobbies, and other high-traffic areas. Adaptive screens that give directions and other information are also great to use to appease the millennial demands.
If your service or signage impresses one of those vibrant millennial customers, they won’t just fill your feedback form but a take a selfie, perhaps with your awesome digital signage, and post on their social media feeds. A few posts can significantly boost your number of customers.
Focus on Convenience and Accessibility
Keep in mind that stopping to ask directions, getting confused by intersecting hallways, or facing other obstacles don’t go with the millennial mindset. The face-paced lifestyle of millennials centers around convenience and access.
To make their experience at your hotel seamless, you can make use of digital signs to ensure easy navigation and accessibility. The more convenient and clear your digital signs are, the more effective they will be in attracting millennials. Remember to make your signs user friendly and simple.
If you are look for hotel signs that can attract millennials, get in touch with Insignia signs and wraps. We have a team of professionals that knows exactly how to upgrade your hotel signs. The digital signage will also help your hotel stand out from the rest. The company not only provides complimentary consultation and estimates but also offers flexible payment options for your project.
