Looking to enhance the customer experience at your bank? Using the right digital signage can do wonders for your banking facility.
Despite the popularity of online banking in the past few years, many users still rely on local branches for day to day banking. Banks continue to look for new and unique ways to serve their customers and improve their banking experience. Digital signage technology is a tremendous solution that not only makes the processes efficient but also gives a modern look to financial institutions.
Here are some ways in which digital signage can prove valuable for banks:
Self Help Kiosks
The modern customer has become increasingly independent and is more used to touch screens than dealing with humans. That’s the reason why more and more bank visitors turn to touch-screen kiosks for different banking services and access their accounts. These self-help kiosks make use of digital signage technology to help customers. This also reduces the staff requirements in banks.
Digital signs can also be used to establish an interactive digital directory at the entrance of your bank. This should allow customers to find their way around the facility without having to approach the receptionist. With the right digital directory, you may not need a receptionist.
Managing incoming customers and handling them requires proper planning. Today, if you make your customers wait for your turn, they’ll immediately switch to a more accommodating competitor. While the waiting times can’t be avoided, you must ensure convenience for customers during the waiting times. Digital signage is commonly used in contemporary queue management systems to display token numbers to those waiting for their turns.
Waiting times in bank offers the perfect opportunity to market your banking services to your customers. Digital signs can be used to display visual content for branding purposes and build awareness about the banking products and services on offer. You may also use this opportunity to upsell or cross-sell.
Using digital banners and videos, you can easily communicate your brand message with the customers. Replacing those static welcome signs and bulletin boards with digital lobby signage can effectively grab customer attention and impress them.
With useful marketing automation and CRM integrations, marketing through digital signage is incredibly easy.
Provide Market Information
While your customers wait in line or use ATM, digital signs can be used to provide them with real-time vital market information. For instance, signs can portray information about currencies, bonds, stocks, and commodities. Installing a digital stock ticker can tell your visitors about the latest marketing changes.
Many banking giants have numerous branches around the state or country. Digital signage offers banks with an efficient way to communicate with non-retail branches. Policy Updates, staff training, reporting, and internal communication can all utilize digital signage to improve the processes.