Wondering whether to use channel letter signs or not? Read on to find out the various benefits of these three-dimensional LED signs.
Channel letter signs are incredibly attractive signs with three-dimensional letters and shapes that are sculpted to stand out. You can spot these signs at plazas, shopping malls, restaurants, bars, offices, etc. Among various other benefits, channel letter signs make for an ideal choice for any business that is looking to grab the attention of its existing consumers and potential clients and customers.
So, let’s take a look at the major benefits of using channel letter signs.
Flexible and Versatile Design
Channel letter signs provide you with a wide array of fabric options, which means that they can take the shape of anything that you can conjure. You can choose the exact shape, color, size, and style for your signs.
Different Kinds of Illumination
Channel letters come with different illumination options that provide visibility to your sign24/7. Here are the different types of channel letter illumination options:
- Front-Lit Channel Letters – These signs have an acrylic front surface, which can be colored or clear, and aluminum back and sides.
- Reverse Lit Channel Signs – Also known as backlit or halo-lit signs, these signs have a front face made of aluminum, while the back is made of polycarbonate or acrylic. This allows light to shine through the back, which creates a subtle glow around and between the letters.
- Open Face Channel Letters – as the name suggests, these signs have an open face that is exposed to show the neon tubing or bulbs inside.
You can get a special and customizable channel letter sign with a blend of these elements to get your desired sign.
Indoors and Outdoors
Channel letter signs can be both lit and unlit and you can get both indoor and outdoor variations for your business. They make for incredibly eye-catching directional signs that you can place outdoors. As for an indoor option, you can display a channel letter sign as a minimalist wall decoration.
Brand Recognition
If you want to save some money on marketing, then invest in channel letter signs. They are excellent tools to communicate your brand image and name to potential customers and clients. Their versatility and the wide range of options allow you to tailor these signs according to your preferences – you can get the logo and fonts that perfectly represent and encapsulate your brand image. This consistency in your branding will enhance your brand recognition and make you look professional.
Durability
Acrylic and aluminum are incredibly durable signage materials that can withstand numerous harsh weather conditions. Aluminum holds up quite well against ice, high winds, and extreme heat. Additionally, aluminum and acrylic are pretty affordable materials that require little to no maintenance.
High Visibility
Businesses opt for channel letter signs due to the striking and professional look of the letters. Words formed with letters with stylized lights are a great way to gain the attention of your customers. The high visibility of these LED light letters paired with their chic design gives off the perfect first impression. Simply put, channel letter signs are an ideal marketing tool as they help your brand get some much-needed recognition.
Eco-Friendly and Minimal Maintenance
Another major benefit of channel letter signs is that they are environmentally friendly. So, if you aim to go green, then this sign is the perfect fit for you. Moreover, once you get the letters installed, their maintenance costs next to nothing. You might have to check them once in a while for signs of weathering, but apart from that, these signs are built to last, which also makes them environmentally friendly. Plus, LED bulbs are energy-efficient; they can easily last for 5 years or more.
