Custom signage is one of the best investments that you can make for your business. It’s a cost effective and long term method of branding, which communicates your business products, and services to potential customers. These types of signs are made specifically for your business, and normally takes some planning and time to complete.
Why custom signs take time
Custom signs do not come off the shelves and are not a one-size-fits-all. Often it’s a big investment for your company, so it has to be made to fit your brand perfectly. The high quality of the signage, requires attention to detail, and the type of signage being produced plays a major part during the planning stage. Below are the different signs that are produced for businesses:
- Building sign
- Wall sign
- Commercial sign
- Outdoor sign
- Interior sign
5 Step Process of a Custom Sign
Survey
Before deciding on the type, size or design to be implemented, a site survey will need to be done. A site survey is essential for measurement taking, but above all, to inspect the environment. Visibility, access, interior design, etc., are all the factors that are taken into consideration before the job begins.
- Design
The first thing that’s required before any signage company starts fabrication on your sign project is “approval.” A set of signage designs and drawings must be agreed upon and approved. The design is created to attract potential customers and does not only serve aesthetic goals.
- Approval and Deposit
Most signage companies will not start a project without a ‘Down Payment.’ Custom signs are custom designed and hand fabricated, so there is usually no return policy as the signs can’t be resold. That is why the client and the signage company have to agree at the design stage, and then a deposit will be the commitment from the customer, which effectively gives a go ahead.
- Production
After all the above processes, it’s time to produce the sign. Building sign, wall sign, commercial sign, outdoor sign and interior signs all have different production timeframe. After spending time and energy deciding on the best design, you definitely don’t want to rush this stage. The sign will be crafted to meet the all the requirements and is delicate work.
Installation
Finally, the installation is the last step of the process but not the least important. This stage involves some planning too and will have to be done right the first time. Factors like sign permits, safety during installation, are all factors that would have been handled before the installation date.
Most signage companies will follow the above steps to install a sign. Some may have other steps that they follow, but the above are the typical processes and an industry standard for most signage firms. Sign Partners goal is to deliver a perfect product and therefore planning and a good timeline is important.
